January 26, 2017
by Carla Johnson
One of the biggest complaints I hear from B2B marketers is that they don’t have what it takes to be creative.
To clarify, they aren’t saying that they, themselves, aren’t creative. In fact, I think most of them are massively creative.
No, what they’re saying by ‘it’ is…that they don’t have the budget, interesting product, team members, agency partner, brand, and on and onandonandone.
What they’re saying, essentially, is that they’re waiting for someone or something else to give them permission to be creative. But permission to be creative only needs to come from one person – you. If you’re inspired to be creative, it doesn’t matter what product you sell, what your boss is like or how big your budget.
Sometimes what we need to be more creative is just a reminder of how beautiful it feels when we’ve done something creative. Sure, an awesome campaign will fit the bill. But so does a wacky doodle in the corner of notepad when we’re on hold. Or laying in the grass and seeing shapes in the clouds.
Creativity doesn’t need to be a Herculean event. But it does need consistent fostering.
For me, I love to hear what highly creative people say about keeping this practice front and center. Here are 17 of my favorite quotes by amazing people to rekindle your creativity regardless of what line of work you’re in –
“Every child is an artist, the problem is staying an artist when you grow up.”
– Pablo Picasso
“Great things are done by a series of small things brought together.”
– Vincent van Gogh
“Have no fear of perfection, you’ll never reach it.”
– Salvador Dali
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
– Leo Burnett
“You can’t wait for inspiration, you have to go after it with a club.”
– Jack London
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.”
– George Bernard Shaw
“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”
– Dr. Seuss
“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.”
– Charles Mingus
“Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things.”
– Ray Bradbury
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”
– Steve Jobs
“Creativity is intelligence having fun.”
– Albert Einstein
“Creativity is a wild mind and a disciplined eye.”
– Dorothy Parker
“Creativity involves breaking out of established patterns in order to look at things in a different way.”
– Edward de Bono
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”
– Albert Einstein
“It’s not what you look at that matters, it’s what you see.”
– Henry David Thoreau
“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.”
– Bruce Garrabrandt
“If you want creative workers, give them enough time to play.”
– John Cleese
Photo credit: Unsplash Scott Umstattd
About Carla Johnson
Carla Johnson is a world-renowned business storyteller, a sought-after speaker on marketing, leadership and creativity and a prolific author of seven books. Her latest boo is Experiences: The 7th Era of Marketing, which teachers businesses how to develop, manage and lead the creation of valuable customer experiences that drive business results. Consistently recognized as a top influencer, Carla works with Fortune 500 brands such as 3M, American Express, Emerson, Western Union and Motorola Solutions. Over the last two decades, Carla has challenged diverse audiences to become innovators and change-makers. And to embrace storytelling as a way to move big ideas forward.
A creative adventurer, Carla delves into the assumption that creativity is a gift bestowed on a sacred few rather than a forgotten skill that everyone possesses. She teaches marketing executives how to develop idea-driven teams and a culture that breeds unstoppable creativity. Today, Carla travels the world teaching executives and teams about game-changing innovation through her keynote presentations and workshops.