About Carla

World-renowned storyteller, an entertaining speaker and a prolific author

Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Named one of the top 50 women in marketing and the chair of the ANA’s Business Marketing Association board of directors, Carla regularly challenges conventional thinking. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

“Carla Johnson is a delight! Her approach to creativity is inspiring and her passion for the subject is contagious. While creativity can sometimes be seen as fluffy, Carla masterfully brings an element of organization and process that really connects in an actionable way.”
– Len Herstein, CEO & President, ManageCamp, Inc.