Archive for the 'Branding' Category

How Marketing & HR Can Build a Much Stronger Brand Together

Posted on June 15th, 2017 · Posted in Branding, Customer Experience, Employee Engagement

June 15, 2017 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more

Do You Remember Your First Kiss?

Posted on May 19th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 18, 2017 by Carla Johnson First kiss. I remember mine. It was 7th grade. A brief chapped-lip peck that was awkward for both of us – like so many.. read more

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Posted on May 16th, 2017 · Posted in Branding, Marketing, Sales

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true… read more

Digitization or Integration: What’s Marketing’s Holy Grail?

Posted on May 11th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy.. read more

Building a B2B Brand Starts with Stories, Not Standards

Posted on April 20th, 2017 · Posted in Branding, Marketing, Storytelling

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.. read more

Great Storytelling Violates Expectations

Posted on October 20th, 2016 · Posted in Branding

October 20, 2016 by Robert Rose There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s.. read more

A Strong Storytelling Strategy Will Expand B2B Reach

Posted on October 6th, 2016 · Posted in Branding

October 6, 2016 by Carla Johnson B2B marketers have tapped social media as a pillar approach to reaching audiences. In fact, 83% of respondents in the 2017 Benchmarks, Budgets and.. read more

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

Posted on September 27th, 2016 · Posted in Branding, Customer Experience

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is.. read more

The Difference Between Brand Purpose, Vision and Mission

Posted on September 6th, 2016 · Posted in Branding

September 6, 2016 by Carla Johnson The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is.. read more

How Marketing & HR Can Build a Much Better Brand Together

Posted on August 25th, 2016 · Posted in Branding, Marketing

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more