Archive for the 'Branding' Category

Winning Brands Must Dare to be Different

Posted on October 19th, 2017 · Posted in Branding

October 29, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? Brand strategy is all about how you differentiate.. read more

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more

Branding and the Digital Marketing Revolution

Posted on September 12th, 2017 · Posted in Branding, Marketing

September 12, 2017 by Tom Barg The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as.. read more

The 16 Best Sites for Free Stock Photos and Videos

Posted on August 29th, 2017 · Posted in Branding, Corporate Communications, Internal Communications, Marketing, Sales

August 29, 2017 by Tom Pick There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help.. read more

Marketing’s Role in CEO Success – Do You Play a Part?

June 29, 2017 by Carla Johnson Successful CEOs understand that the ability to communicate and drive ideas forward is one of the most important skillsets of a modern-day executive. It’s.. read more

How Marketing & HR Can Build a Much Stronger Brand Together

Posted on June 15th, 2017 · Posted in Branding, Customer Experience, Employee Engagement

June 15, 2017 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more

Do You Remember Your First Kiss?

Posted on May 19th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 18, 2017 by Carla Johnson First kiss. I remember mine. It was 7th grade. A brief chapped-lip peck that was awkward for both of us – like so many.. read more

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Posted on May 16th, 2017 · Posted in Branding, Marketing, Sales

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true… read more

Digitization or Integration: What’s Marketing’s Holy Grail?

Posted on May 11th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy.. read more

Building a B2B Brand Starts with Stories, Not Standards

Posted on April 20th, 2017 · Posted in Branding, Marketing, Storytelling

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.. read more