Archive for the 'Branding' Category

Ideation and Brainstorming: The art of team building through agreement

Posted on July 2nd, 2014 · Posted in Branding, Business, Creativity, Internal Communications, Leadership, Marketing

July 1, 2014 What’s better than sitting in a bland conference room, sun beating through the windows and fluorescent lights buzzing while your boss drones on about a brainstorming session?.. read more

Teach Employees to Tell Your Brand Story

Posted on October 24th, 2013 · Posted in Branding, Internal Communications

September 24, 2013 “Let me tell you a story…” is one of the most powerful phrases you hear. Yet while people relish this from Hollywood movies and best-selling authors, they.. read more

Why Content Marketing and Human Resources Should be Friends

Posted on May 20th, 2013 · Posted in Branding, Internal Communications

“Great stories happen to those who can tell them.” – Ira Glass Last week Colorado Biz Magazine published an article I wrote about storytelling and why it always needs to start.. read more

The 50/50 Split Between External and Internal Branding

Posted on May 6th, 2013 · Posted in Branding

Last week I wrote a blog post for the Content Marketing Institute about Why Brand Storytelling Must Start With Human Resources. Based on the responses I’ve received, this definitely hit a.. read more

The Aura of Authenticity

Posted on April 16th, 2013 · Posted in Branding, Leadership

Photo :: Jay Baer, Convince & Convert (left) moderates the morning keynote panel “Are We Getting Better or Just Busier,” with Mario Sundar (LinkedIn), Chris Brogan (Human Business Works) and Mark Schaefer (Schaefer Marketing Solutions)… read more