Archive for the 'Branding' Category

How Marketing & HR Can Build a Much Better Brand Together

Posted on August 25th, 2016 · Posted in Branding, Marketing

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more

6 Killer Examples of Content-Driven Experiences

Posted on July 5th, 2016 · Posted in Branding, Customer Experience

July 5, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is.. read more

Brand Your Company: How to Tell Your Organization’s Story

Posted on June 30th, 2016 · Posted in Branding, Internal Communications

June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it.. read more

Creating a Unified Brand Experience

Posted on April 4th, 2016 · Posted in Branding

April 5, 2016 Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while.. read more

How Marriott and GE Built Audiences Through Experiences

Posted on September 7th, 2015 · Posted in Branding, Marketing

September 8, 2015 In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have.. read more

Ideation and Brainstorming: The art of team building through agreement

Posted on July 2nd, 2014 · Posted in Branding, Business, Creativity, Internal Communications, Leadership, Marketing

July 1, 2014 What’s better than sitting in a bland conference room, sun beating through the windows and fluorescent lights buzzing while your boss drones on about a brainstorming session?.. read more

Teach Employees to Tell Your Brand Story

Posted on October 24th, 2013 · Posted in Branding, Internal Communications

September 24, 2013 “Let me tell you a story…” is one of the most powerful phrases you hear. Yet while people relish this from Hollywood movies and best-selling authors, they.. read more

Why Content Marketing and Human Resources Should be Friends

Posted on May 20th, 2013 · Posted in Branding, Internal Communications

“Great stories happen to those who can tell them.” – Ira Glass Last week Colorado Biz Magazine published an article I wrote about storytelling and why it always needs to start.. read more

The 50/50 Split Between External and Internal Branding

Posted on May 6th, 2013 · Posted in Branding

Last week I wrote a blog post for the Content Marketing Institute about Why Brand Storytelling Must Start With Human Resources. Based on the responses I’ve received, this definitely hit a.. read more

The Aura of Authenticity

Posted on April 16th, 2013 · Posted in Branding, Leadership

Photo :: Jay Baer, Convince & Convert (left) moderates the morning keynote panel “Are We Getting Better or Just Busier,” with Mario Sundar (LinkedIn), Chris Brogan (Human Business Works) and Mark Schaefer (Schaefer Marketing Solutions)… read more