Archive for the 'Business' Category

5 Lessons From the Demise of Coke’s CMO

Posted on May 23rd, 2017 · Posted in Business, C-Suite, Change Management, Corporate Culture, Marketing

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most.. read more

3 Top Trends in Customer Experience

Posted on May 9th, 2017 · Posted in Business, Customer Experience, Innovation, Marketing, Sales, Technology

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It.. read more

6 Business Skills Every B2B Marketer Must Master

Posted on May 3rd, 2016 · Posted in Business, Change Management

May 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to.. read more

Are CMO Ambitions Too Low?

Posted on September 29th, 2015 · Posted in Business, Leadership, Marketing

September 29, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we.. read more

Performance Anxiety and the Modern Marketer

Posted on September 30th, 2014 · Posted in Business, Creativity, Leadership, Marketing

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making.. read more

Ideation and Brainstorming: The art of team building through agreement

Posted on July 2nd, 2014 · Posted in Branding, Business, Creativity, Internal Communications, Leadership, Marketing

July 1, 2014 What’s better than sitting in a bland conference room, sun beating through the windows and fluorescent lights buzzing while your boss drones on about a brainstorming session?.. read more

BMA14: Where B2B’s Going

Posted on June 6th, 2014 · Posted in Business, Creativity, Leadership, Marketing, Sales

Photo caption: Steve Ligouri, (left) president, Ligouri Innovations and 2014-2015 BMA Board Chair and Kathy Button Bell, CMO, Emerson, and 2013-2014 BMA Board Chair kickoff the BMA 2014 conference in Chicago.. read more

Think Inside the Box: Freeing Creativity with Constraints

Posted on March 31st, 2014 · Posted in Business, Creativity, Internal Communications, Leadership, Marketing

March 31, 2014 There’s a belief that in order to be truly creative, marketers must unshackle themselves from anything that could hinder their process. Give them their creative freedom. Let.. read more

7 Ways to Boost Your Business Just by Asking

Posted on February 17th, 2014 · Posted in Business, Leadership, Marketing, Sales

February 17, 2014 As a small-business owner who’s successfully grown my clientele during some of the toughest economic times (I launched my agency in June, 2001), people often ask me.. read more