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10 Women in Innovation to Keynote Your Next Event

April 10, 2018 by Carla Johnson While women formed the backbone of the early days of the tech industry, that’s certainly not the case today. Apple, Facebook and Google now have a tech workforce population that’s more than 75 percent male. If we shift from looking at the employee population to founders, the view gets even more grim. While about …

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10 Women in HR to Keynote Your Next Event

March 13, 2018 By Carla Johnson Last week, USA Today senior technology writer Jessica Guynn called out cybersecurity technology giant RSA for having only one woman speaker at its event – anti-bullying activist Monica Lewinski. The RSA Conference is one of the world’s largest security gatherings. In my February post, 10 Women in Technology to Keynote Your Next Event, I …

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How External Events Shape Buyer Values & Preferences

February 22, 2018 by Carla Johnson It’s more than one thing that makes a customer decide whether or not they’ll buy something. People are multidimensional – they respond to the combination of big and small factors. Marketers use to be able to rely on things like demographic information and financial characteristics to predict how customers would behave. But with increasing …

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10 Women in Technology Speakers to Keynote Your Event

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events. The response has been incredible, and I want to thank everyone who has shared the post, commented, sent me emails, texts and picked up the phone to …

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The Future Will Be Led By Strategists

January 30, 2018 by Michelle M. Smith I always remind my readers and audiences that however talented they are, their CEOs don’t want them to be Sales, Marketing, HR or Tech leaders – CEOs want them to be business leaders with Sales, Marketing, HR or Tech expertise. It’s more than semantics. It’s a serious reminder that whatever your area of …

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What 2017 Budgets Mean for 2018 CMOs

December 19, 2017 By Carla Johnson John Wanamaker was a successful merchant, religious leader, a political figure and a U.S. Postmaster General. Some considered him to be a pioneer in marketing and many know him through his infamous quote on advertising: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This sentiment …

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Blueprint for a Successful Content Marketing Strategy

October 31, 2017 by Robert Wendt Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials on your empty lot into a beautiful, finished home. If you try to build it on your own, without a blueprint, you’ll end up with a haphazard structure that will …

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Leverage Small Team Big Ideas to Catalyze Business Growth

July 25, 2017 by Babette Ten Haken Leveraging small team big ideas are critical components for business growth, scalability and expansion. In addition, these ideas move employees forward from self-limiting thought processes preventing professional development. I’ve found that team composition is highly variable in small to mid-size businesses. Not only are employees hired to fill individual positions. Also, regard for their …

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How to Build a B2B Marketing Team

July 20, 2017 by Tom Pick One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done. Staff planning ensures you have the right people in place at the right time to support …

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5 Lessons From the Demise of Coke’s CMO

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most iconic brands? Yes, if those marketers are the type who want to keep a traditional role. If you think that delivering great work for a status quo strategy, you should …

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3 Top Trends in Customer Experience

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It was a far-fetched idea in 1984, but now that our vocabulary is infused with artificial intelligence and virtual reality, some people have a great deal of empathy with Sarah Conner. …

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3 Top Trends in Customer Experience

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It was a far-fetched idea in 1984, but now that our vocabulary is infused with artificial intelligence and virtual reality, some people have a great deal of empathy with Sarah Conner. …

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6 Business Skills Every B2B Marketer Must Master

May 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to be more exact, what they’re looking for is more of a business person who happens to be trained in marketing. But these executives are clear about one thing. What they …

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Are CMO Ambitions Too Low?

September 29, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level …

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Performance Anxiety and the Modern Marketer

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. It’s about realizing, understanding and then doing something about the new roles that we need to have as marketers and marketing …

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Ideation and Brainstorming: The art of team building through agreement

July 1, 2014 What’s better than sitting in a bland conference room, sun beating through the windows and fluorescent lights buzzing while your boss drones on about a brainstorming session? Probably everything. Brainstorming. It always begins with that cliché, “Remember, there are no bad ideas.” Which actually isn’t true. There are lots of bad ideas: The mullet. Parachute pants. New …

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BMA14: Where B2B’s Going

Photo caption: Steve Ligouri, (left) president, Ligouri Innovations and 2014-2015 BMA Board Chair and Kathy Button Bell, CMO, Emerson, and 2013-2014 BMA Board Chair kickoff the BMA 2014 conference in Chicago May 28.   Saturday, May 31, 2014 At the Business Marketing Association’s annual conference there were five themes that consistently rang loud and clear. (As a disclaimer, I’m on the …

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Think Inside the Box: Freeing Creativity with Constraints

March 31, 2014 There’s a belief that in order to be truly creative, marketers must unshackle themselves from anything that could hinder their process. Give them their creative freedom. Let them have no bounds. The sky’s the limit. FLY ICARUS, FLY! In other words, we want them to “think outside the box.” But marketers are like toddlers on Christmas morning; …

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7 Ways to Boost Your Business Just by Asking

February 17, 2014 As a small-business owner who’s successfully grown my clientele during some of the toughest economic times (I launched my agency in June, 2001), people often ask me how I’ve done it. I tell them it’s about learning the art of asking. I came across this blog post from Jack Canfield, one of America’s top success coaches, who …