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The 10 Functions of Storytelling

June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use it. Storytelling comes down to two things – connection and engagement. And when we look at it from this perspective, we have many more opportunities to use storytelling to create influence, affect …

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Hierarchy is Out – Authenticity is In!

February 27, 2018 by Michelle M. Smith The business world has had a long-standing love/hate relationship with hierarchy. Hierarchy determines who gets to decide what and where the information flows, which allows us to focus our attention on other aspects of running the business. It reduces complexity, helps us scale and get things done, but it frustrates us by making …

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The Future Will Be Led By Strategists

January 30, 2018 by Michelle M. Smith I always remind my readers and audiences that however talented they are, their CEOs don’t want them to be Sales, Marketing, HR or Tech leaders – CEOs want them to be business leaders with Sales, Marketing, HR or Tech expertise. It’s more than semantics. It’s a serious reminder that whatever your area of …

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Five Ways to Keep Your Marketing Plan on Track

January 11, 2018 by Dean Kaplan As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines.  But we all know that sometimes schedules go off the tracks and I admit that often it’s due to company leaders …

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Leaders – Make Your Communications Useful

October 12, 2017 by Michelle Smith The way in which leaders communicate with employees is one of the most effective factors in creating and increasing employee engagement, as well as in retaining top talent. Employees want their leaders to inspire confidence, create certainty and build community when they communicate. Doing this successfully can mean the difference between employee compliance or commitment, and a sense …

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The 16 Best Sites for Free Stock Photos and Videos

August 29, 2017 by Tom Pick There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%. They improve information retention by up to 65%, increase engagement, and generate more likes and shares on social networks. Can’t find an image …

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Marketing’s Role in CEO Success – Do You Play a Part?

June 29, 2017 by Carla Johnson Successful CEOs understand that the ability to communicate and drive ideas forward is one of the most important skillsets of a modern-day executive. It’s not a nice-to-have, but a requirement of leadership. And even in a digitally driven world, the best know that offline and in-person communication matter equally. In their report, The CEO …