Archive for the 'Change Management' Category

5 Steps to Help Employees Keep Pace with Digital Transformation

Posted on October 17th, 2017 · Posted in Change Management, Innovation, Technology

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who.. read more

B2B Customer Experience Integration…Where’s the Easy Button?

Posted on October 10th, 2017 · Posted in Change Management, Customer Experience, Marketing

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick.. read more

Change or Transformation: What is it You Really Want?

Posted on September 5th, 2017 · Posted in Change Management, Purpose

September 5, 2017 by Boudewijn Roubroeks I see a misconception when people/organizations are talking about change and transformation. Both terms are mixed up. Sometimes they say they want a transformation.. read more

7 Steps to Contextually Relevant Customer Experiences

Posted on July 4th, 2017 · Posted in Change Management, Customer Experience, Storytelling

July 4, 2017 by Carla Johnson There’s an unequivocal connection between brand stories and customer experiences. Companies that don’t have a solid narrative in place are the ones guilty of.. read more

Ready to Modernize Your Marketing? Here’s the First Step.

Posted on June 20th, 2017 · Posted in Change Management, Marketing, Sales

June 20, 2017 by Suzanne Martin Change. It’s hard and intimidating. And as marketers, we’re facing what can feel like more than our fair share of it. I know how.. read more

5 Lessons From the Demise of Coke’s CMO

Posted on May 23rd, 2017 · Posted in Business, C-Suite, Change Management, Corporate Culture, Marketing

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most.. read more

One Hurdle that Holds Your Career Back and 4 Exercises to Overcome It

Posted on March 14th, 2017 · Posted in Change Management, Corporate Culture, Marketing

March 14, 2017 By Carla Johnson I’ve written about why marketers need to embrace change. And while I hear people agree this needs to happen, there’s a disconnect between what.. read more

30 Seconds to Killer Storytelling Anytime, Anywhere

Posted on March 2nd, 2017 · Posted in Change Management, Marketing, Storytelling

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me… read more

CMOs Take the Wheel: New Opportunities as Business Drivers, Growth Strategists and Revenue Generators

Posted on December 13th, 2016 · Posted in C-Suite, Change Management, Marketing

December 13, 2016 by Carla Johnson As the CMO role moves away from brand ombudsman and into new areas of responsibility, strategy is squarely in their crosshairs. CMO of today.. read more

CEOs Put CMOs in the Hot Seat to Deliver Disruptive Growth

Posted on November 3rd, 2016 · Posted in C-Suite, Change Management, Customer Experience

November 3, 2016 by Carla Johnson In a new report from Accenture Strategy, The C-Level Disruptive Growth Opportunity. Chief Marketing Officers: What your CEO Might Not Be Telling You, authors Kevin.. read more