Designing Story-Driven Customer Experiences

Telling a story sounds easy. But building repeatable process that grows and changes with the organization is complicated. That’s because people don’t think about all the facets that make up a truly unique brand promise and then how to bring it to life through experiences for customers and employees.

Our team works with companies to solve the tough challenges that keep them from sounding like everyone else in the marketplace. Through proven frameworks that scale across the brand, she works with executives and their teams to think differently about the practice of marketing and how to elevate its role and effectiveness within an organization.

We help clients through:

  • Assessments
  • Marketing/content marketing strategy
  • Customer insights and journey mapping
  • Employee/candidate insights and journey mapping
  • Change management
  • Training and coaching

Innovative Thinker and Extraordinary Leader

“Carla Johnson is a very innovative thinker and an extraordinary marketing professional. She did a GREAT job facilitating a rebranding discussion with our executive leadership team, which averaged between 17-30 years of experience each in the world of analytics, optimization and automation. Not only did Carla skillfully facilitate the discussion, but she was very methodical in providing a framework for our leadership team to challenge its biases and assumptions and really focus on the future. Based on the Sales and Marketing results, without reservation I provide a very strong recommendation for Carla and her team. She is a true partner.”
Dr. Cedric Alford, Vice President of Sales and Marketing Automation Numeric Analytics

Consistently Quality Work Under Pressure

“I’ve worked with Carla on projects requiring content development and project management, and I’ll hire her again and again. Carla understood the business and the project requirements and delivered every time. The timelines we gave her were often very tight and she kept us on track always using a positive approach. I watched her passion and focus as she led and continued to grow the organization!”
Donna Rossi, Customer Experience Executive

Content Marketing Leader

“I hired Carla to help create and drive content strategy as part of our inbound marketing. Her understanding of best practices, coaching and execution were invaluable to me and the team.”
Josh Swihart, Vice President, K2

Go-to-Market Expertise

“We used Carla’s expertise to help us with our new go-to-market strategy based on our recent global rebranding. It was a pleasure to work with such a professional. She has a solid understanding of the B2B market and has the ability to take abstract ideas and distill them into concise and rich concepts.”
Justin Rickard, Project Manager, TeleTech

Strategy + Execution

“Carla really understands content marketing. From it’s conceptual value to tactical implementation. We engaged Carla during a relatively chaotic time with limited resources, and she helped us put together and began execution on the basics – and we have only grown from there. You should definitely consider Carla!”
Don Dew, Director of Marketing, Parascript

Energetic, Empathetic, Empowering

“If you are lucky (and smart), you might get to work with Carla one day. And when that happens, you’ll be energized by her empathy and interest and respect for everyone around her. You’ll be impressed with her knack for storytelling and thankful that she knows how to deliver it to the right people at the right time. Carla’s understanding of how it all comes together – brand, strategy, audience, content – is empowering, and I don’t know of an organization that wouldn’t benefit from having her around.”
Chris Tomeo, Creative Director, K2

Invaluable Advisor

“Carla has been an incredible asset to Chief Content Officer magazine as an adviser, subject matter expert, connector and writer. Over the past year, she has introduced us to key contacts, interviewed top marketers in technology, and written elegant bylined articles about content marketing. She has consistently over-delivered, and I’m deeply grateful for her intelligence and talent.”
Clare McDermott, Editor, Chief Content Officer, Content Marketing Institute Magazine

Talented Communicator and Collaborator

“I’ve worked with Carla for several years and I always find her very talented and very easy to work with. She quickly understands a project from beginning to end and she always delivers an exceptional product. She is a dedicated and creative professional and her writing is always enjoyable to read. Working on projects with her is fun, no matter how dry the subject matter. She is highly organized and meetings all her deadlines and she easily fits in as a member of our corporate communications team. I refer Carla often and will continue to do so as anyone with a need for someone with a comprehensive background in strategic planning, brand and corporate messaging/communications, and project management would be lucky to have her on their side.”
Lisa Nasseth, Director Institutional Marketing, Empower Retirement