Archive for the 'Creativity' Category

Pitch Perfect: Why Great Ideas Fail and How to Make Sure Yours Don’t

Posted on September 7th, 2017 · Posted in Creativity, Innovation, Marketing, Storytelling

September 7, 2017 by Carla Johnson None of us got into B2B marketing to do boring work. Let’s think about our first jobs; we were fresh out of college…a bright-eyed,.. read more

7 Brutal Truths About Innovation No One Wants to Talk About

Posted on August 10th, 2017 · Posted in Creativity, Innovation, Leadership

August 10, 2017 by Carla Johnson I recently shared a post on the brutal truths about creativity that no one wants to talk about, which resonated with many readers. As.. read more

Leverage Small Team Big Ideas to Catalyze Business Growth

Posted on July 25th, 2017 · Posted in Business, Creativity, Innovation

July 25, 2017 by Babette Ten Haken Leveraging small team big ideas are critical components for business growth, scalability and expansion. In addition, these ideas move employees forward from self-limiting thought.. read more

How to Turn Creativity Into Business Value and Growth

Posted on July 11th, 2017 · Posted in Creativity, Marketing

July 11, 2017 by Carla Johnson We all have ads and campaigns that stick with us. They’re clever, entertaining and memorable. But does this mean anything to anyone outside of.. read more

11 Brutal Truths About Creativity That No One Wants to Talk About

Posted on June 22nd, 2017 · Posted in Creativity

June 22, 2017 by Carla Johnson Creativity is a funny thing. People tell me they want more creativity in their life. They’re itchy to stretch themselves with new ideas at.. read more

Unleashing Creativity & Avoiding Group Think

Posted on June 6th, 2017 · Posted in Creativity, Innovation

June 6, 2017 by Michelle Smith It’s hard to find a leader today who isn’t aggressively calling for growth and innovation within their organization and hasn’t clamored for more creative,.. read more

34 of the Best Non-Marketing Books for Marketers

Posted on May 30th, 2017 · Posted in Creativity, Marketing, Storytelling

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when.. read more

Human-Centered Design: What It Is And Why It Matters in Marketing

Posted on April 6th, 2017 · Posted in Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi.. read more

Hearts or Minds, Which Do You Want?

Posted on March 30th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility… read more

How Creative Are You? Take the Test.

Posted on March 28th, 2017 · Posted in Creativity, Marketing

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he.. read more