Archive for the 'Creativity' Category

11 Brutal Truths About Creativity That No One Wants to Talk About

Posted on June 22nd, 2017 · Posted in Creativity

June 22, 2017 by Carla Johnson Creativity is a funny thing. People tell me they want more creativity in their life. They’re itchy to stretch themselves with new ideas at.. read more

Unleashing Creativity & Avoiding Group Think

Posted on June 6th, 2017 · Posted in Creativity, Innovation

June 6, 2017 by Michelle Smith It’s hard to find a leader today who isn’t aggressively calling for growth and innovation within their organization and hasn’t clamored for more creative,.. read more

34 of the Best Non-Marketing Books for Marketers

Posted on May 30th, 2017 · Posted in Creativity, Marketing, Storytelling

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when.. read more

Human-Centered Design: What It Is And Why It Matters in Marketing

Posted on April 6th, 2017 · Posted in Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi.. read more

Hearts or Minds, Which Do You Want?

Posted on March 30th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility… read more

How Creative Are You? Take the Test.

Posted on March 28th, 2017 · Posted in Creativity, Marketing

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he.. read more

4 Ways You Can Humanize Marketing and Build Relationships

Posted on March 21st, 2017 · Posted in Creativity, Marketing

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how.. read more

Empathy, Orwell and Experiences

Posted on March 16th, 2017 · Posted in Corporate Culture, Creativity, Customer Experience

March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless.. read more

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

Design Thinking: What It Is and Why It Matters to Marketers

Posted on March 2nd, 2017 · Posted in Creativity, Design Thinking, Innovation

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically.. read more