Archive for the 'Creativity' Category

Empathy, Orwell and Experiences

Posted on March 16th, 2017 · Posted in Corporate Culture, Creativity, Customer Experience

March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless.. read more

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

Design Thinking: What It Is and Why It Matters to Marketers

Posted on March 2nd, 2017 · Posted in Creativity, Design Thinking, Innovation

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically.. read more

Do You Suffer From Brand Detachment Disorder?

Posted on February 7th, 2017 · Posted in Creativity, Marketing, Storytelling

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for.. read more

17 Famous Quotes on Creativity to Inspire Your Marketing

Posted on January 26th, 2017 · Posted in Creativity

January 26, 2017 by Carla Johnson One of the biggest complaints I hear from B2B marketers is that they don’t have what it takes to be creative. To clarify, they.. read more

The Secret Phrase that Jump Starts Creativity

Posted on January 12th, 2017 · Posted in Creativity

January 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative.. read more

Play Your Way to More Innovative Customer Experiences

Posted on December 15th, 2016 · Posted in Creativity

December 6, 2016 by Robert Rose In January, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for.. read more

Why Empathy Matters in Storytelling and How to Use It

Posted on December 6th, 2016 · Posted in Creativity, Storytelling

December 6, 2016 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless.. read more

22 Storytelling Rules Everyone Can Master

Posted on November 8th, 2016 · Posted in Creativity, Storytelling

November 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. I always tell them to learn from the masters, which is rarely other.. read more

Welcome to the Creative Age – Are You Ready?

Posted on May 19th, 2016 · Posted in Creativity, Marketing

May 19, 2016 by Chuck Frey We’re living in the Creative Age, where ideas are the coin of the realm. Are you prepared to leverage the opportunities it can bring.. read more