Archive for the 'Customer Experience' Category

Experiencing Customers To Deliver Customer Experience

Posted on December 12th, 2017 · Posted in C-Suite, Customer Experience, Marketing

December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in.. read more

Engineering a Voice to Reflect Your Brand

Posted on November 30th, 2017 · Posted in Branding, Customer Experience, Marketing

November 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space.. read more

Five Customer Experience Challenges That Must Be Overcome

Posted on November 28th, 2017 · Posted in Customer Experience, Marketing

November 28, 2017 by Carlos Hidalgo Customer experience continues to take center stage with high-performing B2B organizations.  According to a Forbes Insights, EY Study on Customer Experience, 69% of CMO’s state.. read more

Can you hear me now? How to create a customer feedback loop that incorporates customer feedback

Posted on November 9th, 2017 · Posted in Customer Experience, Marketing

November 9, 2017 by Carla Johnson Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft. It’s.. read more

3 Forces Shaping The Future of B2B Marketing

Posted on November 7th, 2017 · Posted in Customer Experience, Marketing

November 7, 2017 by Tony Zambito Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an.. read more

You’re in the Business of Truth Not Facts

Posted on October 26th, 2017 · Posted in Content Marketing, Customer Experience

October 26, 2017 by Carla Johnson Think about your experience with marketing for a minute. Here are some things we know to be true. We know we’re not really going.. read more

How To Write Customer-Focused Content That Converts

Posted on October 24th, 2017 · Posted in Branding, Customer Experience, Marketing

October 24, 2017 By Wendy Dressler Customer Experience Is Also PR Public Relations constitutes one of the most important aspects of any business. But PR isn’t just something on which.. read more

B2B Customer Experience Integration…Where’s the Easy Button?

Posted on October 10th, 2017 · Posted in Change Management, Customer Experience, Marketing

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick.. read more

The Need to Empower Employees for Customer Experience

October 5, 2017 by Carlos Hidalgo What does it mean to “empower employees” and why is it so important to delivering customer experience? Why should organizations go beyond enabling and.. read more

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more