Archive for the 'Leadership' Category

RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

Posted on March 7th, 2017 · Posted in Leadership, Marketing

March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right.. read more

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Posted on February 21st, 2017 · Posted in Leadership, Marketing

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more.. read more

What Marketers Need to Become C-Level Leaders

Posted on October 13th, 2016 · Posted in C-Suite, Leadership

October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t.. read more

Does Marketing Have a Glass Ceiling?

Posted on June 14th, 2016 · Posted in Change Management, Leadership

June 14, 2016 I was catching up with a fellow marketer the other day. One of the things that we both hear over and over is that marketing’s tired of.. read more

7 Reasons Why Your Marketing is Failing and How to Fix Them

Posted on April 12th, 2016 · Posted in Leadership, Marketing

April 12, 2016 There’s a lot of change happening in marketing, and it’s not going to slow down. Ever. I talk to many marketing leaders who realize that just keeping.. read more

From Great to Good: What’s Causing CMO Tenure Decline?

Posted on March 15th, 2016 · Posted in Leadership, Marketing

March 15, 2016 Last week, Spencer Stuart released the results from its most recent study on CMO tenure. In looking at the profiles of chief marketers from 100 of the.. read more

Are CMO Ambitions Too Low?

Posted on September 29th, 2015 · Posted in Business, Leadership, Marketing

September 29, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we.. read more

Marketing’s Leadership Role in Driving Revenue

Posted on September 15th, 2015 · Posted in Change Management, Leadership

September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with.. read more

Why B2B Suffers From Marketing Myopia

Posted on May 26th, 2015 · Posted in Leadership

May 26, 2015 In 1960, American economist and Harvard Business School professor Theodore Levitt wrote a paper called “Marketing Myopia,” which was published in the Harvard Business Review. In it,.. read more

A Marketer’s Search for Meaning: 5 Attributes of Relevancy

Posted on April 28th, 2015 · Posted in Creativity, Leadership

April 28, 2015 I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this.. read more