Archive for the 'Leadership' Category

Marketing’s Leadership Role in Driving Revenue

Posted on September 15th, 2015 · Posted in Change Management, Leadership

September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with.. read more

Why B2B Suffers From Marketing Myopia

Posted on May 26th, 2015 · Posted in Leadership

May 26, 2015 In 1960, American economist and Harvard Business School professor Theodore Levitt wrote a paper called “Marketing Myopia,” which was published in the Harvard Business Review. In it,.. read more

A Marketer’s Search for Meaning: 5 Attributes of Relevancy

Posted on April 28th, 2015 · Posted in Creativity, Leadership

April 28, 2015 I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this.. read more

What Marketing Can Learn from IT About Content

Posted on April 14th, 2015 · Posted in Leadership

April 14, 2015 Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts. More than a decade ago, 17.. read more

Overt or Covert: What’s Your Content Culture?

Posted on March 31st, 2015 · Posted in Leadership

March 31, 2015 One of the questions I’m asked most often is, “How do I convince my boss/CMO/executive to do content marketing?” I tell these people what every great sales.. read more

Experiences: The 7th Era of Marketing

Posted on March 22nd, 2015 · Posted in Leadership

March 23, 2015 I’m excited to share that today marks the release of a new book that I’ve co-authored with the uber talented Robert Rose – Experiences: The 7th Era.. read more

12 Months of Learning From 12 Top B2B Marketers

Posted on January 6th, 2015 · Posted in Leadership

January 6, 2015 One of the things I love about looking at the clean slate of a new year is 365 days of possibilities. Part of what gets me excited.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership, Purpose

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more

Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive

Posted on November 11th, 2014 · Posted in Creativity, Internal Communications, Leadership, Marketing, Sales

November 11, 2014 How buyers buy has changed how we need to think and act as marketers. If you love uncertainty, then being a marketer today feels like being a.. read more

Back to the Basics: Marketing with a Strategy

Posted on October 15th, 2014 · Posted in Leadership, Marketing

October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights.. read more