Archive for the 'Leadership' Category

What Marketing Can Learn from IT About Content

Posted on April 14th, 2015 · Posted in Leadership

April 14, 2015 Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts. More than a decade ago, 17.. read more

Overt or Covert: What’s Your Content Culture?

Posted on March 31st, 2015 · Posted in Leadership

March 31, 2015 One of the questions I’m asked most often is, “How do I convince my boss/CMO/executive to do content marketing?” I tell these people what every great sales.. read more

Experiences: The 7th Era of Marketing

Posted on March 22nd, 2015 · Posted in Leadership

March 23, 2015 I’m excited to share that today marks the release of a new book that I’ve co-authored with the uber talented Robert Rose – Experiences: The 7th Era.. read more

12 Months of Learning From 12 Top B2B Marketers

Posted on January 6th, 2015 · Posted in Leadership

January 6, 2015 One of the things I love about looking at the clean slate of a new year is 365 days of possibilities. Part of what gets me excited.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more

Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive

Posted on November 11th, 2014 · Posted in Creativity, Internal Communications, Leadership, Marketing, Sales

November 11, 2014 How buyers buy has changed how we need to think and act as marketers. If you love uncertainty, then being a marketer today feels like being a.. read more

Back to the Basics: Marketing with a Strategy

Posted on October 15th, 2014 · Posted in Leadership, Marketing

October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights.. read more

Performance Anxiety and the Modern Marketer

Posted on September 30th, 2014 · Posted in Business, Creativity, Leadership, Marketing

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making.. read more

Content Marketing: Don’t Knock it ‘Til You’ve Actually Done It

Posted on July 28th, 2014 · Posted in Leadership, Marketing

July 29, 2014 I’ve seen plenty of headlines lately about why content marketing doesn’t work, why it’s a fad or why it’s a fading fling. But nothing will work –.. read more

Ideation and Brainstorming: The art of team building through agreement

Posted on July 2nd, 2014 · Posted in Branding, Business, Creativity, Internal Communications, Leadership, Marketing

July 1, 2014 What’s better than sitting in a bland conference room, sun beating through the windows and fluorescent lights buzzing while your boss drones on about a brainstorming session?.. read more