Archive for the 'Marketing' Category

The 10 Best Customer Service and Customer Engagement Platforms

Posted on June 27th, 2017 · Posted in Customer Experience, Marketing

June 27, 2017 by Tom Pick The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. Producers of.. read more

Ready to Modernize Your Marketing? Here’s the First Step.

Posted on June 20th, 2017 · Posted in Change Management, Marketing, Sales

June 20, 2017 by Suzanne Martin Change. It’s hard and intimidating. And as marketers, we’re facing what can feel like more than our fair share of it. I know how.. read more

Good vs. Bad Content – What’s the Difference?

Posted on June 8th, 2017 · Posted in Marketing

June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that.. read more

“Fine” is the F-Bomb of Customer Experience

Posted on June 1st, 2017 · Posted in Customer Experience, Marketing

June 2, 2017 by Shep Hyken Not long ago I was interviewing Kevin Berk, founder and CEO of ServiceGuru, on Amazing Business Radio. We were talking about the word fine… read more

34 of the Best Non-Marketing Books for Marketers

Posted on May 30th, 2017 · Posted in Creativity, Marketing, Storytelling

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when.. read more

Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

Posted on May 25th, 2017 · Posted in Customer Experience, Marketing, Sales

May 25, 2017 by Nina Kuhlman Speaking marketer to marketer, we both know the great feeling of working with a team to create a new campaign. Goal-setting, brainstorming, storyboards, copywriting,.. read more

5 Lessons From the Demise of Coke’s CMO

Posted on May 23rd, 2017 · Posted in Business, C-Suite, Change Management, Corporate Culture, Marketing

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most.. read more

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Posted on May 16th, 2017 · Posted in Branding, Marketing, Sales

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true… read more

3 Top Trends in Customer Experience

Posted on May 9th, 2017 · Posted in Business, Customer Experience, Innovation, Marketing, Sales, Technology

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It.. read more

How Giving Useful Ideas and Secrets Builds Trust

Posted on May 4th, 2017 · Posted in Corporate Culture, Customer Experience, Marketing, Sales

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about.. read more