Archive for the 'Marketing' Category

How a B2B Technology Company Evolved Their Content Purpose

Posted on December 14th, 2017 · Posted in Content Marketing, Marketing, Purpose

December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). This company sells different software.. read more

Experiencing Customers To Deliver Customer Experience

Posted on December 12th, 2017 · Posted in C-Suite, Customer Experience, Marketing

December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in.. read more

It’s Time for HR to FINALLY Get Serious About Strategy

Posted on December 7th, 2017 · Posted in Change Management, Corporate Culture, Marketing

December 7, 2017 by Michelle Smith Let me state right up front that I’m a huge fan of yours, HR. But it’s time for you to get serious about making.. read more

Stuck on Words: How Can Marketing Connect With Customers Better?

Posted on December 5th, 2017 · Posted in Change Management, Innovation, Marketing

December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a.. read more

Engineering a Voice to Reflect Your Brand

Posted on November 30th, 2017 · Posted in Branding, Customer Experience, Marketing

November 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space.. read more

Five Customer Experience Challenges That Must Be Overcome

Posted on November 28th, 2017 · Posted in Customer Experience, Marketing

November 28, 2017 by Carlos Hidalgo Customer experience continues to take center stage with high-performing B2B organizations.  According to a Forbes Insights, EY Study on Customer Experience, 69% of CMO’s state.. read more

B2B Marketing Lessons from Stove Top’s Thanksgiving Dinner Pants

Posted on November 23rd, 2017 · Posted in Branding, Creativity, Marketing

November 23, 2017 by Carla Johnson To allow people to “enjoy more of Thanksgiving in comfort and style,” Stove Top designed a pair of unisex maroon pants with an elastic.. read more

The 23 Best Free Google Chrome Extensions for Digital Marketers

Posted on November 21st, 2017 · Posted in Marketing

November 21, 2017 by Tom Pick To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how.. read more

Social Media Isn’t Very Sociable After All

Posted on November 14th, 2017 · Posted in Leadership, Marketing

November 14, 2017 by Michelle Smith I offer a cautionary tale here for every generation about our over-reliance on technology when being ‘social….’ While a technology fan and an active.. read more

Can you hear me now? How to create a customer feedback loop that incorporates customer feedback

Posted on November 9th, 2017 · Posted in Customer Experience, Marketing

November 9, 2017 by Carla Johnson Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft. It’s.. read more