Archive for the 'Marketing' Category

Why Customer Experience is Rooted in Story

Posted on February 23rd, 2017 · Posted in Customer Experience, Marketing, Storytelling

February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. The.. read more

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Posted on February 21st, 2017 · Posted in Leadership, Marketing

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more.. read more

2017 State of B2B Digital Marketing

Posted on February 16th, 2017 · Posted in Marketing, Sales

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.. read more

How Empathy Will Grow Your Sales & Marketing Pipeline

Posted on February 14th, 2017 · Posted in Customer Experience, Marketing, Sales

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean… read more

Insights vs Measurement. Are You Holding Yourself Back?

Posted on February 9th, 2017 · Posted in Marketing, Storytelling

February 9, 2017 By Carla Johnson “Those who cannot change their minds cannot change anything.” – George Bernard Shaw Daniel Pink’s book A Whole New Mind: Why Right-Brainers Will Rule.. read more

Do You Suffer From Brand Detachment Disorder?

Posted on February 7th, 2017 · Posted in Creativity, Marketing, Storytelling

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for.. read more

Are You Guilty of Content Foie Gras?

Posted on February 2nd, 2017 · Posted in Marketing

February 2, 2017 by Carla Johnson An interesting question came up at dinner the other day. I was in Chicago catching up with my good friend Evan McLaughlin. Evan and.. read more

Why Customers Don’t Trust You (and How to Make Sure They Do)

Posted on January 31st, 2017 · Posted in Marketing, Storytelling

January 31, 2017 by Carla Johnson Our growing distrust of the news, our governments, the companies for which we work and society in general isn’t in our imagination. That’s the.. read more

What ROI Will Never Tell You

Posted on January 19th, 2017 · Posted in Marketing

January 19, 2017 by Carla Johnson “If you can’t measure it, don’t do it.” We’ve heard this plea hundreds of times, but marketers have to quit blindly following this mandate… read more

12 Lessons I’ve Learned From Writing 1,000 Blog Posts

Posted on January 10th, 2017 · Posted in Marketing

January 10, 2017 by Tom Pick In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick.. read more