Archive for the 'Marketing' Category

4 Ways You Can Humanize Marketing and Build Relationships

Posted on March 21st, 2017 · Posted in Creativity, Marketing

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how.. read more

One Hurdle that Holds Your Career Back and 4 Exercises to Overcome It

Posted on March 14th, 2017 · Posted in Change Management, Corporate Culture, Marketing

March 14, 2017 By Carla Johnson I’ve written about why marketers need to embrace change. And while I hear people agree this needs to happen, there’s a disconnect between what.. read more

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

Posted on March 7th, 2017 · Posted in Leadership, Marketing

March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right.. read more

30 Seconds to Killer Storytelling Anytime, Anywhere

Posted on March 2nd, 2017 · Posted in Change Management, Marketing, Storytelling

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me… read more

Five Tips to Help You Write Outstanding Content For Your Blog

Posted on February 28th, 2017 · Posted in Marketing

February 28, 2017 by Jessica Kane Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and.. read more

Why Customer Experience is Rooted in Story

Posted on February 23rd, 2017 · Posted in Customer Experience, Marketing, Storytelling

February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. The.. read more

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Posted on February 21st, 2017 · Posted in Leadership, Marketing

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more.. read more

2017 State of B2B Digital Marketing

Posted on February 16th, 2017 · Posted in Marketing, Sales

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.. read more

How Empathy Will Grow Your Sales & Marketing Pipeline

Posted on February 14th, 2017 · Posted in Customer Experience, Marketing, Sales

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean… read more