Archive for the 'Marketing' Category

34 of the Best Non-Marketing Books for Marketers

Posted on May 30th, 2017 · Posted in Creativity, Marketing, Storytelling

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when.. read more

Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

Posted on May 25th, 2017 · Posted in Customer Experience, Marketing, Sales

May 25, 2017 by Nina Kuhlman Speaking marketer to marketer, we both know the great feeling of working with a team to create a new campaign. Goal-setting, brainstorming, storyboards, copywriting,.. read more

5 Lessons From the Demise of Coke’s CMO

Posted on May 23rd, 2017 · Posted in Business, C-Suite, Change Management, Corporate Culture, Marketing

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most.. read more

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Posted on May 16th, 2017 · Posted in Branding, Marketing, Sales

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true… read more

3 Top Trends in Customer Experience

Posted on May 9th, 2017 · Posted in Business, Customer Experience, Innovation, Marketing, Sales, Technology

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It.. read more

How Giving Useful Ideas and Secrets Builds Trust

Posted on May 4th, 2017 · Posted in Corporate Culture, Customer Experience, Marketing, Sales

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about.. read more

Design Thinking: What It Is and Why It Matters to Marketers

Posted on May 2nd, 2017 · Posted in Design Thinking, Innovation, Marketing

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically.. read more

CEOs Rank Culture as #1 Priority for Success

Posted on April 25th, 2017 · Posted in Corporate Culture, Internal Communications, Marketing

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz,.. read more

Building a B2B Brand Starts with Stories, Not Standards

Posted on April 20th, 2017 · Posted in Branding, Marketing, Storytelling

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.. read more

Stop Burning Budget on Inefficient Strategies

Posted on April 18th, 2017 · Posted in Marketing

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and.. read more