Archive for the 'Purpose' Category

Change or Transformation: What is it You Really Want?

Posted on September 5th, 2017 · Posted in Change Management, Purpose

September 5, 2017 by Boudewijn Roubroeks I see a misconception when people/organizations are talking about change and transformation. Both terms are mixed up. Sometimes they say they want a transformation.. read more

How Purpose Drives Profit & Performance in Uncertain Times

Posted on August 3rd, 2017 · Posted in Customer Experience, Innovation, Purpose

August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership, Purpose

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more