Archive for the 'Sales' Category

2017 State of B2B Digital Marketing

Posted on February 16th, 2017 · Posted in Marketing, Sales

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.. read more

How Empathy Will Grow Your Sales & Marketing Pipeline

Posted on February 14th, 2017 · Posted in Customer Experience, Marketing, Sales

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean… read more

Why You’re Missing the Biggest Lead Conversion Need and How to Fix It

Posted on January 5th, 2017 · Posted in Sales

January 5, 2017 by Carla Johnson People aren’t good with change. We like to think that we are. We say we’ll do it. But even when we’re pounded by evidence.. read more

7 Storytelling Tips for Sales Teams

Posted on October 25th, 2016 · Posted in Sales, Storytelling

October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit.. read more

5 Essential Elements to Include in Every Sales Pitch

Posted on July 19th, 2016 · Posted in Sales

July 19, 2016 by Ken Sterling Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at.. read more

5 Facts to Sell Modern Marketing to Management Right Now

Posted on June 2nd, 2016 · Posted in Marketing, Sales

June 2, 2016 by Suzanne Martin When you think about the purpose of marketing, it hasn’t changed a bit. You’re still expected to create awareness and interest, win market share,.. read more

How to Get Sales to Use Your Marketing Content

Posted on August 11th, 2015 · Posted in Marketing, Sales

August 11, 2015 by Matt Sharrers Your marketing team spends time and money to produce quality content. So why won’t the sales team use it? The hard truth is often.. read more

Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive

Posted on November 11th, 2014 · Posted in Creativity, Internal Communications, Leadership, Marketing, Sales

November 11, 2014 How buyers buy has changed how we need to think and act as marketers. If you love uncertainty, then being a marketer today feels like being a.. read more

31 Scary B2B Marketing Statistics

Posted on October 30th, 2014 · Posted in Marketing, Sales

October 28, 2014 The scariest holiday of the year is just a few days away. There’s plenty of challenges that marketers have all year long, whether it’s trying to better.. read more

Sales and Marketing: Moving From Content to Conversations

Posted on September 16th, 2014 · Posted in Marketing, Sales

September 16, 2014 Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Few marketers understand the strategy behind it and even.. read more