Archive for the 'Sales' Category

5 Facts to Sell Modern Marketing to Management Right Now

Posted on June 2nd, 2016 · Posted in Marketing, Sales

June 2, 2016 by Suzanne Martin When you think about the purpose of marketing, it hasn’t changed a bit. You’re still expected to create awareness and interest, win market share,.. read more

How to Get Sales to Use Your Marketing Content

Posted on August 11th, 2015 · Posted in Marketing, Sales

August 11, 2015 by Matt Sharrers Your marketing team spends time and money to produce quality content. So why won’t the sales team use it? The hard truth is often.. read more

Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive

Posted on November 11th, 2014 · Posted in Creativity, Internal Communications, Leadership, Marketing, Sales

November 11, 2014 How buyers buy has changed how we need to think and act as marketers. If you love uncertainty, then being a marketer today feels like being a.. read more

31 Scary B2B Marketing Statistics

Posted on October 30th, 2014 · Posted in Marketing, Sales

October 28, 2014 The scariest holiday of the year is just a few days away. There’s plenty of challenges that marketers have all year long, whether it’s trying to better.. read more

Sales and Marketing: Moving From Content to Conversations

Posted on September 16th, 2014 · Posted in Marketing, Sales

September 16, 2014 Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Few marketers understand the strategy behind it and even.. read more

B2B Content Marketing Execution: We’re Not as Mature as We Think

Posted on July 16th, 2014 · Posted in Marketing, Sales

July 16, 2014 B2B Content Marketing Execution: We’re Not as Mature as We Think Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of.. read more

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Posted on June 17th, 2014 · Posted in Leadership, Marketing, Sales

June 17, 2014 It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. I mean, who would’ve imagined that lip syncing would have such a come back? But.. read more

BMA14: Where B2B’s Going

Posted on June 6th, 2014 · Posted in Business, Creativity, Leadership, Marketing, Sales

Photo caption: Steve Ligouri, (left) president, Ligouri Innovations and 2014-2015 BMA Board Chair and Kathy Button Bell, CMO, Emerson, and 2013-2014 BMA Board Chair kickoff the BMA 2014 conference in Chicago.. read more

Content2Conversion 2014: 10 Things Marketers Needs to Know about Content and Sales Enablement

Posted on May 8th, 2014 · Posted in Sales

May 8, 2014 For marketers trying to wade through the content challenges of demand gen, getting a taste of sanity from others in your situation is often what you need… read more

7 Ways to Boost Your Business Just by Asking

Posted on February 17th, 2014 · Posted in Business, Leadership, Marketing, Sales

February 17, 2014 As a small-business owner who’s successfully grown my clientele during some of the toughest economic times (I launched my agency in June, 2001), people often ask me.. read more