Archive for the 'Sales' Category

B2B Content Marketing Execution: We’re Not as Mature as We Think

Posted on July 16th, 2014 · Posted in Marketing, Sales

July 16, 2014 B2B Content Marketing Execution: We’re Not as Mature as We Think Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of.. read more

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Posted on June 17th, 2014 · Posted in Leadership, Marketing, Sales

June 17, 2014 It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. I mean, who would’ve imagined that lip syncing would have such a come back? But.. read more

BMA14: Where B2B’s Going

Posted on June 6th, 2014 · Posted in Business, Creativity, Leadership, Marketing, Sales

Photo caption: Steve Ligouri, (left) president, Ligouri Innovations and 2014-2015 BMA Board Chair and Kathy Button Bell, CMO, Emerson, and 2013-2014 BMA Board Chair kickoff the BMA 2014 conference in Chicago.. read more

Content2Conversion 2014: 10 Things Marketers Needs to Know about Content and Sales Enablement

Posted on May 8th, 2014 · Posted in Sales

May 8, 2014 For marketers trying to wade through the content challenges of demand gen, getting a taste of sanity from others in your situation is often what you need… read more

7 Ways to Boost Your Business Just by Asking

Posted on February 17th, 2014 · Posted in Business, Leadership, Marketing, Sales

February 17, 2014 As a small-business owner who’s successfully grown my clientele during some of the toughest economic times (I launched my agency in June, 2001), people often ask me.. read more

Want to Know What Sales Thinks? Just Ask.

Posted on April 23rd, 2013 · Posted in Creativity, Leadership, Marketing, Sales

January 4, 2014 I had a woman call me today from a SaaS company asking if I could help her with a problem with which she struggled. The story isn’t.. read more