Archive for the 'Storytelling' Category

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

30 Seconds to Killer Storytelling Anytime, Anywhere

Posted on March 2nd, 2017 · Posted in Change Management, Marketing, Storytelling

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me… read more

Why Customer Experience is Rooted in Story

Posted on February 23rd, 2017 · Posted in Customer Experience, Marketing, Storytelling

February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. The.. read more

Insights vs Measurement. Are You Holding Yourself Back?

Posted on February 9th, 2017 · Posted in Marketing, Storytelling

February 9, 2017 By Carla Johnson “Those who cannot change their minds cannot change anything.” – George Bernard Shaw Daniel Pink’s book A Whole New Mind: Why Right-Brainers Will Rule.. read more

Do You Suffer From Brand Detachment Disorder?

Posted on February 7th, 2017 · Posted in Creativity, Marketing, Storytelling

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for.. read more

Why Customers Don’t Trust You (and How to Make Sure They Do)

Posted on January 31st, 2017 · Posted in Marketing, Storytelling

January 31, 2017 by Carla Johnson Our growing distrust of the news, our governments, the companies for which we work and society in general isn’t in our imagination. That’s the.. read more

Improve Employee Engagement to Improve Customer Experience

Posted on January 24th, 2017 · Posted in Customer Experience, Storytelling

January 24, 2016 by Carla Johnson 2016 certainly had its share of customer experience challenges – airline system outages, tainted burrito ingredients and exploding balancing scooters. Understanding how these gross.. read more

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

Posted on January 17th, 2017 · Posted in Storytelling

January 17, 2017 by Carla Johnson Martin Luther King, Jr. was one of the most influential storytellers of the 20th century. A pastor, activist and humanitarian, King’s “I Have a.. read more

Why Empathy Matters in Storytelling and How to Use It

Posted on December 6th, 2016 · Posted in Creativity, Storytelling

December 6, 2016 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless.. read more

Objectives vs Assumptions: Understanding Audience Motives in Storytelling

Posted on November 29th, 2016 · Posted in Storytelling

November 29, 2016 by Carla Johnson In his book Lead with a Story, author Paul Smith shares a great anecdote about why we have to take time to dig into understanding.. read more