Archive for the 'Storytelling' Category

Why Empathy Matters in Storytelling and How to Use It

Posted on December 6th, 2016 · Posted in Creativity, Storytelling

December 6, 2016 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless.. read more

Objectives vs Assumptions: Understanding Audience Motives in Storytelling

Posted on November 29th, 2016 · Posted in Storytelling

November 29, 2016 by Carla Johnson In his book Lead with a Story, author Paul Smith shares a great anecdote about why we have to take time to dig into understanding.. read more

Gratitude and Awe

Posted on November 22nd, 2016 · Posted in Storytelling

November 22, 2016 by Carla Johnson “When its over, I want to say: all my life I was a bride married to amazement I was the bridegroom, taking the world.. read more

Want to Raise Prices? Focus on Storytelling

Posted on November 17th, 2016 · Posted in Storytelling

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Companies – especially B2B – see it as soft. Execs don’t see it as something to do if.. read more

22 Storytelling Rules Everyone Can Master

Posted on November 8th, 2016 · Posted in Creativity, Storytelling

November 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. I always tell them to learn from the masters, which is rarely other.. read more

Do Experiences Matter for Employees?

Posted on November 1st, 2016 · Posted in Customer Experience, Storytelling

November 1, 2016 by Carla Johnson In the conversations that I have with companies about how they can create more delightful experiences for customers, the role of employees often comes.. read more

Design Experiences Not Content

Posted on October 27th, 2016 · Posted in Customer Experience, Marketing, Storytelling

October 27, 2016 by Carla Johnson Early in my career I worked for architecture firms. That phase was one of the most valuable times of learning in my career. One.. read more

7 Storytelling Tips for Sales Teams

Posted on October 25th, 2016 · Posted in Sales, Storytelling

October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit.. read more

How to Tie ROI, KPIs and Other Metrics to Storytelling

Posted on October 4th, 2016 · Posted in Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was.. read more

Humana Taps Socially Savvy Employees as Brand Advocates

Posted on September 13th, 2016 · Posted in Marketing, Storytelling

September 13, 2016 by Carla Johnson Humana’s focus on health and wellness isn’t just something for its subscribers. It’s proving a tremendously beneficial approach for inspiring and empowering employees to.. read more