Posts Tagged 'Accenture'

7 Steps to Contextually Relevant Customer Experiences

Posted on July 4th, 2017 · Posted in Change Management, Customer Experience, Storytelling

July 4, 2017 by Carla Johnson There’s an unequivocal connection between brand stories and customer experiences. Companies that don’t have a solid narrative in place are the ones guilty of.. read more

86% of CMOs Say Marketing Will Own the Customer Experience by 2020

Posted on November 10th, 2016 · Posted in Customer Experience

November 10, 2016 by Carla Johnson In the midst of buyer complexity marketers are getting the message that it’s time to change their role in the business. A report from.. read more