Posts Tagged 'ANA Masters of B2B Marketing'

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Posted on May 16th, 2017 · Posted in Branding, Marketing, Sales

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true… read more

Digitization or Integration: What’s Marketing’s Holy Grail?

Posted on May 11th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy.. read more