Posts Tagged 'B2B Marketing'

How a B2B Technology Company Evolved Their Content Purpose

Posted on December 14th, 2017 · Posted in Content Marketing, Marketing, Purpose

December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). This company sells different software.. read more

Stuck on Words: How Can Marketing Connect With Customers Better?

Posted on December 5th, 2017 · Posted in Change Management, Innovation, Marketing

December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a.. read more

Engineering a Voice to Reflect Your Brand

Posted on November 30th, 2017 · Posted in Branding, Customer Experience, Marketing

November 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space.. read more

B2B Marketing Lessons from Stove Top’s Thanksgiving Dinner Pants

Posted on November 23rd, 2017 · Posted in Branding, Creativity, Marketing

November 23, 2017 by Carla Johnson To allow people to “enjoy more of Thanksgiving in comfort and style,” Stove Top designed a pair of unisex maroon pants with an elastic.. read more

Can you hear me now? How to create a customer feedback loop that incorporates customer feedback

Posted on November 9th, 2017 · Posted in Customer Experience, Marketing

November 9, 2017 by Carla Johnson Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft. It’s.. read more

3 Forces Shaping The Future of B2B Marketing

Posted on November 7th, 2017 · Posted in Customer Experience, Marketing

November 7, 2017 by Tony Zambito Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an.. read more

Blueprint for a Successful Content Marketing Strategy

Posted on October 31st, 2017 · Posted in Business, Content Marketing

October 31, 2017 by Robert Wendt Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials.. read more

The One Customer Experience Factor B2B Buyers Want Most

Posted on September 26th, 2017 · Posted in Customer Experience

September 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus What bugs B2B buyers most? Feeling.. read more

What Marketers Can Learn from a CIO About Customer Experience

Posted on September 20th, 2017 · Posted in Customer Experience, Marketing

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data.. read more

Is Your B2B Organization Ready for Customer Experience?

Posted on September 19th, 2017 · Posted in Customer Experience

September 19, 2017 by Carlos Hidalgo A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining.. read more