Posts Tagged 'B2B'

B2B Customer Experience Integration…Where’s the Easy Button?

Posted on October 10th, 2017 · Posted in Change Management, Customer Experience, Marketing

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick.. read more

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more

Building a B2B Brand Starts with Stories, Not Standards

Posted on April 20th, 2017 · Posted in Branding, Marketing, Storytelling

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.. read more

2017 State of B2B Digital Marketing

Posted on February 16th, 2017 · Posted in Marketing, Sales

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.. read more

97 Customer Experience Stats Marketers Need to Know

Posted on December 1st, 2016 · Posted in Customer Experience

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

5 Essential Elements to Include in Every Sales Pitch

Posted on July 19th, 2016 · Posted in Sales

July 19, 2016 by Ken Sterling Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership, Purpose

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more

Back to the Basics: Marketing with a Strategy

Posted on October 15th, 2014 · Posted in Leadership, Marketing

October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights.. read more

Performance Anxiety and the Modern Marketer

Posted on September 30th, 2014 · Posted in Business, Creativity, Leadership, Marketing

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making.. read more