Posts Tagged 'Brand Storytelling'

What the GRAMMYS Can Teach B2B Marketers About Customer Experience

Posted on September 1st, 2017 · Posted in Corporate Culture, Customer Experience, Employee Engagement, Innovation, Storytelling

August 31, 2017 by Carla Johnson Beyoncé. U2. Bruce Springsteen. Tony Bennett. Yo-Yo Ma. Chick Corea. These are just a few of the thousands of music creators recognized by the.. read more

How Marketers Can Increase Customer Spend by 22.7%

Posted on December 22nd, 2016 · Posted in Corporate Culture

December 22, 2016 by Michelle Smith Marketers are universally dedicated to looking for ways to deliver compelling value to empowered customers, foster lasting connections with those customers, and measuring the.. read more

A Strong Storytelling Strategy Will Expand B2B Reach

Posted on October 6th, 2016 · Posted in Branding

October 6, 2016 by Carla Johnson B2B marketers have tapped social media as a pillar approach to reaching audiences. In fact, 83% of respondents in the 2017 Benchmarks, Budgets and.. read more

How to Tie ROI, KPIs and Other Metrics to Storytelling

Posted on October 4th, 2016 · Posted in Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was.. read more

Humana Taps Socially Savvy Employees as Brand Advocates

Posted on September 13th, 2016 · Posted in Marketing, Storytelling

September 13, 2016 by Carla Johnson Humana’s focus on health and wellness isn’t just something for its subscribers. It’s proving a tremendously beneficial approach for inspiring and empowering employees to.. read more

B2B Brand Storytelling: Learning From Nike

Posted on August 23rd, 2016 · Posted in Uncategorized

August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971.. read more

Where Do You Fall on the Customer Experience Maturity Scale?

Posted on August 16th, 2016 · Posted in Customer Experience

August 16, 2016 by Carla Johnson Customer experience isn’t a new idea, but the growing attention to it is. Customers are more widely connected than they’ve ever been, easily hopping.. read more

What’s Brand Storytelling and Why Do You Need It?

Posted on August 11th, 2016 · Posted in Uncategorized

August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the.. read more

Drumming Up Business

Posted on August 4th, 2016 · Posted in Customer Experience

August 4, 2016 by Mark Robinson Clients of our practices often ask us how we can convert minimally engaged audiences into fully engaged brand enthusiast.  If you are impetuous, the.. read more

Can You be the Steven Spielberg of Content?

Posted on July 12th, 2016 · Posted in Uncategorized

July 12, 2016 by Robert Rose Allow me to geek out a bit. I was surfing Reddit last week, and a thread caught my eye. It was a question about.. read more