Posts Tagged 'Branding'

The Difference Between Brand Purpose, Vision and Mission

Posted on September 6th, 2016 · Posted in Branding

September 6, 2016 by Carla Johnson The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is.. read more

Don’t Be Trapped by Form

Posted on August 30th, 2016 · Posted in Customer Experience

August 30, 2016 by Robert Rose When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When.. read more

B2B Brand Storytelling: Learning From Nike

Posted on August 23rd, 2016 · Posted in Uncategorized

August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971.. read more

What’s Brand Storytelling and Why Do You Need It?

Posted on August 11th, 2016 · Posted in Uncategorized

August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the.. read more

Sleepless in the C-Suite: What keeps CMOs up at night?

Posted on August 2nd, 2016 · Posted in C-Suite

August 2, 2016 by Carla Johnson “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly.. read more

Creating Highly Effective Internal Marketing Programs

Posted on July 14th, 2016 · Posted in Customer Experience

July 14, 2016 by Michelle Smith Whether called internal marketing (IM), employee engagement or internal communications, the concept is the same – to align, motivate and empower employees to consistently.. read more

Brand Your Company: How to Tell Your Organization’s Story

Posted on June 30th, 2016 · Posted in Branding, Internal Communications

June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it.. read more

Digital Storytelling: Powerful Insights from 14 Top Experts

Posted on May 17th, 2016 · Posted in Uncategorized

May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. There’s.. read more

Creating a Unified Brand Experience

Posted on April 4th, 2016 · Posted in Branding

April 5, 2016 Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while.. read more

Developing an Emotional Connection with Customers: Insights from HP’s Antonio Lucio

Posted on February 22nd, 2016 · Posted in Uncategorized

February 23, 2016 Telling a story, creating an experience or building a relationship of any kind, with anyone, starts with an emotional connection. This idea sits at the back of.. read more