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RESEARCH: B2B Enterprise Content Lacks Audience Centricity

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle of conversations. Too many B2B marketers still focus on their brand, rather than their audience. In fact, 53 percent of respondents say they focus on creating content for audiences versus …