Posts Tagged 'Carla Johnson'

5 Steps to Help Employees Keep Pace with Digital Transformation

Posted on October 17th, 2017 · Posted in Change Management, Innovation, Technology

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who.. read more

B2B Customer Experience Integration…Where’s the Easy Button?

Posted on October 10th, 2017 · Posted in Change Management, Customer Experience, Marketing

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick.. read more

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more

[RESEARCH] B2B Marketers Getting Smart With Content Marketing

Posted on September 29th, 2017 · Posted in Content Marketing, Marketing

September 28, 2017 by Carla Johnson The Content Marketing Institute and MarketingProfs released their annual research this week – B2B Content Marketing 2018: Benchmarks, Budgets, and Trends – North America… read more

The One Customer Experience Factor B2B Buyers Want Most

Posted on September 26th, 2017 · Posted in Customer Experience

September 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus What bugs B2B buyers most? Feeling.. read more

What Marketers Can Learn from a CIO About Customer Experience

Posted on September 20th, 2017 · Posted in Customer Experience, Marketing

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data.. read more

Storytelling Will Never Work Without This One Thing

Posted on September 14th, 2017 · Posted in Marketing, Storytelling

September 14, 2017 by Carla Johnson Twenty years hasn’t faded Jayson Zoller’s memory much. At least when it came to one of his biggest learnings. When Jayson was in college,.. read more

Pitch Perfect: Why Great Ideas Fail and How to Make Sure Yours Don’t

Posted on September 7th, 2017 · Posted in Creativity, Innovation, Marketing, Storytelling

September 7, 2017 by Carla Johnson None of us got into B2B marketing to do boring work. Let’s think about our first jobs; we were fresh out of college…a bright-eyed,.. read more

What the GRAMMYS Can Teach B2B Marketers About Customer Experience

Posted on September 1st, 2017 · Posted in Corporate Culture, Customer Experience, Employee Engagement, Innovation, Storytelling

August 31, 2017 by Carla Johnson Beyoncé. U2. Bruce Springsteen. Tony Bennett. Yo-Yo Ma. Chick Corea. These are just a few of the thousands of music creators recognized by the.. read more

6 Tips to Infuse Storytelling into Digital Marketing

Posted on August 15th, 2017 · Posted in Marketing, Storytelling

August 15, 2017 by Carla Johnson John Montagu loved to play cards. As a British politician, an aristocrat and the 4th Earl of Sandwich he ran into a problem. He loved.. read more