Posts Tagged 'Carla Johnson'

B2B Marketing Lessons from Stove Top’s Thanksgiving Dinner Pants

Posted on November 23rd, 2017 · Posted in Branding, Creativity, Marketing

November 23, 2017 by Carla Johnson To allow people to “enjoy more of Thanksgiving in comfort and style,” Stove Top designed a pair of unisex maroon pants with an elastic.. read more

Can you hear me now? How to create a customer feedback loop that incorporates customer feedback

Posted on November 9th, 2017 · Posted in Customer Experience, Marketing

November 9, 2017 by Carla Johnson Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft. It’s.. read more

4 Archetypes of Purpose-Driven Content

Posted on November 2nd, 2017 · Posted in Content Marketing, Marketing

November 2, 2017 by Carla Johnson Trying to figure out how we manage a strategy to create experiences is hard. But one of the first things we have to understand.. read more

You’re in the Business of Truth Not Facts

Posted on October 26th, 2017 · Posted in Content Marketing, Customer Experience

October 26, 2017 by Carla Johnson Think about your experience with marketing for a minute. Here are some things we know to be true. We know we’re not really going.. read more

5 Steps to Help Employees Keep Pace with Digital Transformation

Posted on October 17th, 2017 · Posted in Change Management, Innovation, Technology

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who.. read more

B2B Customer Experience Integration…Where’s the Easy Button?

Posted on October 10th, 2017 · Posted in Change Management, Customer Experience, Marketing

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick.. read more

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more

[RESEARCH] B2B Marketers Getting Smart With Content Marketing

Posted on September 29th, 2017 · Posted in Content Marketing, Marketing

September 28, 2017 by Carla Johnson The Content Marketing Institute and MarketingProfs released their annual research this week – B2B Content Marketing 2018: Benchmarks, Budgets, and Trends – North America… read more

The One Customer Experience Factor B2B Buyers Want Most

Posted on September 26th, 2017 · Posted in Customer Experience

September 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus What bugs B2B buyers most? Feeling.. read more

What Marketers Can Learn from a CIO About Customer Experience

Posted on September 20th, 2017 · Posted in Customer Experience, Marketing

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data.. read more