Posts Tagged 'Carla Johnson'

11 Brutal Truths About Creativity That No One Wants to Talk About

Posted on June 22nd, 2017 · Posted in Creativity

June 22, 2017 by Carla Johnson Creativity is a funny thing. People tell me they want more creativity in their life. They’re itchy to stretch themselves with new ideas at.. read more

The (Fixable) $600 Billion Hit to Your Bottom Line

Posted on June 13th, 2017 · Posted in Customer Experience, Employee Engagement, Internal Communications

June 13, 2017 by Carla Johnson I’ve written many times before that no company can deliver remarkable customer experiences without an eye to employees and their level of engagement. Marketing.. read more

5 Lessons From the Demise of Coke’s CMO

Posted on May 23rd, 2017 · Posted in Business, C-Suite, Change Management, Corporate Culture, Marketing

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most.. read more

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Posted on May 16th, 2017 · Posted in Branding, Marketing, Sales

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true… read more

Digitization or Integration: What’s Marketing’s Holy Grail?

Posted on May 11th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy.. read more

3 Top Trends in Customer Experience

Posted on May 9th, 2017 · Posted in Business, Customer Experience, Innovation, Marketing, Sales, Technology

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It.. read more

How Giving Useful Ideas and Secrets Builds Trust

Posted on May 4th, 2017 · Posted in Corporate Culture, Customer Experience, Marketing, Sales

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about.. read more

Stop Burning Budget on Inefficient Strategies

Posted on April 18th, 2017 · Posted in Marketing

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and.. read more

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Posted on April 13th, 2017 · Posted in Marketing

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle.. read more

10 Things Marketers Need to Know About AI

Posted on April 11th, 2017 · Posted in Customer Experience, Marketing

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to.. read more