View Post

Why CEOs Are FINALLY Focusing on Talent & Culture

April 19, 2018 by Michelle M. Smith The shift has been palpable. I noticed it first during the Great Recession. After years (decades!) trying to convince senior executives their employees were invaluable assets – and often the most direct route to successfully achieving organizational goals – the lightbulbs began to go off over the heads of many leaders. Those leaders …

View Post

Developing a High-Performance Culture

April 3, 2018 by Michelle Smith If only there were a silver bullet for leaders…. Most leaders are constantly seeking the ultimate solution to build strong cultures, raise performance levels and operate at maximum efficiency and effectiveness. And there are many options from which to select your course of action, but in all the research I read, three factors consistently …

View Post

The Future Will Be Led By Strategists

January 30, 2018 by Michelle M. Smith I always remind my readers and audiences that however talented they are, their CEOs don’t want them to be Sales, Marketing, HR or Tech leaders – CEOs want them to be business leaders with Sales, Marketing, HR or Tech expertise. It’s more than semantics. It’s a serious reminder that whatever your area of …

View Post

Does Innovation Make a Company Innovative?

January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline. They bring customers in for focus groups and collaborate on product development. He’s able to deliver products that solve problems in the marketplace. But …

View Post

30 Seconds to Killer Storytelling Anytime, Anywhere

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me. “But how do I actually tell a story?” I’d like to share the easiest and quickest storytelling formula ever, courtesy of former Disney Pixar writer Emma Coates. Story, story everywhere. …

View Post

Does Your Marketing Culture Embrace Change Management?

September 20, 2016 by Carla Johnson Change never comes easy. Whether it’s a detour on your way to work or restructuring an entire company, few people take change in stride. In fact, one study found that 70% of change efforts fail and 29% are launched without any formal structure whatsoever. If people don’t see the need for change, it’s impossible …

View Post

50 Reasons Why We Cannot Change

July 26, 2016 One of the biggest hurdles for marketers to clear is getting their organization to accept change. To be success at content marketing means that people need to think differently about their work and how they approach customers and build larger audiences. In every case with every marketer, they always bring up the resistance that they either expect …

View Post

Marketing’s Leadership Role in Driving Revenue

September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to make it all happen? That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted last …