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Stop Burning Budget on Inefficient Strategies

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and you’re not stupid, so you’re not going to ignore inefficiencies in your content marketing initiative, are you? Here are five areas that are especially problematic: 1. You’re producing content, but …

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Data: The Most Valuable (But Little Understood) Benefit of Content Marketing

October 11, 2016 by Chuck Frey Content marketing has received a lot of coverage in the business media and blogosphere for its power to cultivate strong relationships with current and prospective customers. What many people don’t realize, however, is that it generates a wealth of data that can help marketers increase the effectiveness of their content initiatives. From page email …

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Customer Education: The Secret to Successful Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education is the trump card – it’s critically important to winning the game. Remember, companies that play their cards the best will always win. It wasn’t always this way. In …

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Does Your Company Have a Full-Funnel Content Strategy?

July 28, 2016 by Chuck Frey Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition? An effective content strategy isn’t just focused on inbound marketing – generating leads to fill the top of the sales funnel – which is where many B2B marketers …

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Welcome to the Creative Age – Are You Ready?

May 19, 2016 by Chuck Frey We’re living in the Creative Age, where ideas are the coin of the realm. Are you prepared to leverage the opportunities it can bring your way? During the Industrial Age, brawn ruled the day. Only a relative handful of leaders and managers were paid to think creatively about the organization’s present health and future …