Posts Tagged 'Content Marketing Institute'

[RESEARCH] B2B Marketers Getting Smart With Content Marketing

Posted on September 29th, 2017 · Posted in Content Marketing, Marketing

September 28, 2017 by Carla Johnson The Content Marketing Institute and MarketingProfs released their annual research this week – B2B Content Marketing 2018: Benchmarks, Budgets, and Trends – North America… read more

34 of the Best Non-Marketing Books for Marketers

Posted on May 30th, 2017 · Posted in Creativity, Marketing, Storytelling

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when.. read more

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Posted on April 13th, 2017 · Posted in Marketing

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle.. read more

Play Your Way to More Innovative Customer Experiences

Posted on December 15th, 2016 · Posted in Creativity

December 6, 2016 by Robert Rose In January, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for.. read more

How to Tie ROI, KPIs and Other Metrics to Storytelling

Posted on October 4th, 2016 · Posted in Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was.. read more

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Posted on September 29th, 2016 · Posted in Marketing

September 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing. The Content Marketing Institute and MarketingProfs released their 2017 B2B Content.. read more

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

Posted on September 27th, 2016 · Posted in Branding, Customer Experience

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

Digital Experiences Have No Easy Button

Posted on June 7th, 2016 · Posted in Customer Experience

June 7, 2016 by Robert Rose I’m finally finished with a six city tour – teaching content-driven experiences to marketers. It’s a blast to tour around the country and get.. read more

5 Steps to Create a Business-Driven Content Marketing Strategy

Posted on May 24th, 2016 · Posted in Uncategorized

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. Without exception,.. read more