Posts Tagged 'content marketing'

Are Companies Ignoring Their Best Source for Buyer Insights?

Posted on August 17th, 2017 · Posted in Marketing, Sales

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C.  The rise of data analytics.. read more

“Tilt” Your Way to Grab Your Audience’s Attention

Posted on July 27th, 2017 · Posted in Uncategorized

July 27, 2017 by Chuck Frey In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with.. read more

Good vs. Bad Content – What’s the Difference?

Posted on June 8th, 2017 · Posted in Marketing

June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that.. read more

Stop Burning Budget on Inefficient Strategies

Posted on April 18th, 2017 · Posted in Marketing

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and.. read more

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Posted on April 13th, 2017 · Posted in Marketing

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle.. read more

A Strong Storytelling Strategy Will Expand B2B Reach

Posted on October 6th, 2016 · Posted in Branding

October 6, 2016 by Carla Johnson B2B marketers have tapped social media as a pillar approach to reaching audiences. In fact, 83% of respondents in the 2017 Benchmarks, Budgets and.. read more

How to Tie ROI, KPIs and Other Metrics to Storytelling

Posted on October 4th, 2016 · Posted in Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was.. read more

3 Common Challenges That Corporate Marketers Face Today

Posted on September 15th, 2016 · Posted in Marketing

September 15, 2016 by Tim Cook As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

Don’t Be Trapped by Form

Posted on August 30th, 2016 · Posted in Customer Experience

August 30, 2016 by Robert Rose When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When.. read more