Posts Tagged 'content marketing'

Good vs. Bad Content – What’s the Difference?

Posted on June 8th, 2017 · Posted in Marketing

June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that.. read more

Stop Burning Budget on Inefficient Strategies

Posted on April 18th, 2017 · Posted in Marketing

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and.. read more

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Posted on April 13th, 2017 · Posted in Marketing

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle.. read more

A Strong Storytelling Strategy Will Expand B2B Reach

Posted on October 6th, 2016 · Posted in Branding

October 6, 2016 by Carla Johnson B2B marketers have tapped social media as a pillar approach to reaching audiences. In fact, 83% of respondents in the 2017 Benchmarks, Budgets and.. read more

How to Tie ROI, KPIs and Other Metrics to Storytelling

Posted on October 4th, 2016 · Posted in Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was.. read more

3 Common Challenges That Corporate Marketers Face Today

Posted on September 15th, 2016 · Posted in Marketing

September 15, 2016 by Tim Cook As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

Don’t Be Trapped by Form

Posted on August 30th, 2016 · Posted in Customer Experience

August 30, 2016 by Robert Rose When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When.. read more

Where Do You Fall on the Customer Experience Maturity Scale?

Posted on August 16th, 2016 · Posted in Customer Experience

August 16, 2016 by Carla Johnson Customer experience isn’t a new idea, but the growing attention to it is. Customers are more widely connected than they’ve ever been, easily hopping.. read more

What’s Brand Storytelling and Why Do You Need It?

Posted on August 11th, 2016 · Posted in Uncategorized

August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the.. read more