Posts Tagged 'Customer Experience'

Experiencing Customers To Deliver Customer Experience

Posted on December 12th, 2017 · Posted in C-Suite, Customer Experience, Marketing

December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in.. read more

Engineering a Voice to Reflect Your Brand

Posted on November 30th, 2017 · Posted in Branding, Customer Experience, Marketing

November 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space.. read more

Five Customer Experience Challenges That Must Be Overcome

Posted on November 28th, 2017 · Posted in Customer Experience, Marketing

November 28, 2017 by Carlos Hidalgo Customer experience continues to take center stage with high-performing B2B organizations.  According to a Forbes Insights, EY Study on Customer Experience, 69% of CMO’s state.. read more

Can you hear me now? How to create a customer feedback loop that incorporates customer feedback

Posted on November 9th, 2017 · Posted in Customer Experience, Marketing

November 9, 2017 by Carla Johnson Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft. It’s.. read more

Blueprint for a Successful Content Marketing Strategy

Posted on October 31st, 2017 · Posted in Business, Content Marketing

October 31, 2017 by Robert Wendt Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials.. read more

B2B Customer Experience Integration…Where’s the Easy Button?

Posted on October 10th, 2017 · Posted in Change Management, Customer Experience, Marketing

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick.. read more

The Need to Empower Employees for Customer Experience

October 5, 2017 by Carlos Hidalgo What does it mean to “empower employees” and why is it so important to delivering customer experience? Why should organizations go beyond enabling and.. read more

The One Customer Experience Factor B2B Buyers Want Most

Posted on September 26th, 2017 · Posted in Customer Experience

September 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus What bugs B2B buyers most? Feeling.. read more

What Marketers Can Learn from a CIO About Customer Experience

Posted on September 20th, 2017 · Posted in Customer Experience, Marketing

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data.. read more

Is Your B2B Organization Ready for Customer Experience?

Posted on September 19th, 2017 · Posted in Customer Experience

September 19, 2017 by Carlos Hidalgo A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining.. read more