Posts Tagged 'Customer Experience'

How Marketing & HR Can Build a Much Stronger Brand Together

Posted on June 15th, 2017 · Posted in Branding, Customer Experience, Employee Engagement

June 15, 2017 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more

The (Fixable) $600 Billion Hit to Your Bottom Line

Posted on June 13th, 2017 · Posted in Customer Experience, Employee Engagement, Internal Communications

June 13, 2017 by Carla Johnson I’ve written many times before that no company can deliver remarkable customer experiences without an eye to employees and their level of engagement. Marketing.. read more

“Fine” is the F-Bomb of Customer Experience

Posted on June 1st, 2017 · Posted in Customer Experience, Marketing

June 2, 2017 by Shep Hyken Not long ago I was interviewing Kevin Berk, founder and CEO of ServiceGuru, on Amazing Business Radio. We were talking about the word fine… read more

Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

Posted on May 25th, 2017 · Posted in Customer Experience, Marketing, Sales

May 25, 2017 by Nina Kuhlman Speaking marketer to marketer, we both know the great feeling of working with a team to create a new campaign. Goal-setting, brainstorming, storyboards, copywriting,.. read more

Do You Remember Your First Kiss?

Posted on May 19th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 18, 2017 by Carla Johnson First kiss. I remember mine. It was 7th grade. A brief chapped-lip peck that was awkward for both of us – like so many.. read more

Digitization or Integration: What’s Marketing’s Holy Grail?

Posted on May 11th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy.. read more

3 Top Trends in Customer Experience

Posted on May 9th, 2017 · Posted in Business, Customer Experience, Innovation, Marketing, Sales, Technology

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It.. read more

10 Things Marketers Need to Know About AI

Posted on April 11th, 2017 · Posted in Customer Experience, Marketing

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to.. read more

Human-Centered Design: What It Is And Why It Matters in Marketing

Posted on April 6th, 2017 · Posted in Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi.. read more

4 Ways You Can Humanize Marketing and Build Relationships

Posted on March 21st, 2017 · Posted in Creativity, Marketing

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how.. read more