Posts Tagged 'Customer Experience'

4 Ways You Can Humanize Marketing and Build Relationships

Posted on March 21st, 2017 · Posted in Creativity, Marketing

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how.. read more

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

Creating the Connected Customer Experience

Posted on January 3rd, 2017 · Posted in Customer Experience

January 3, 2016 by Carla Johnson We live in a world of constant connections – access to anything, anytime, anywhere. Consumers and customers are empowered with more information than ever.. read more

Silo-Busting for Better Customer Experience

Posted on December 9th, 2016 · Posted in Customer Experience

December 8, 2016 by Carla Johnson One of the biggest challenges in delivering a seamless, consistent customer experience is organizational silos. Silos hurt the flow of information and fracture employee.. read more

97 Customer Experience Stats Marketers Need to Know

Posted on December 1st, 2016 · Posted in Customer Experience

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the.. read more

Know Your Customers “Job to be Done”

Posted on November 15th, 2016 · Posted in Customer Experience

November 15, 2016 by Carla Johnson I was talking to the CMO of a $7 billion technology company this week about his secret to success. In just two short years,.. read more

86% of CMOs Say Marketing Will Own the Customer Experience by 2020

Posted on November 10th, 2016 · Posted in Customer Experience

November 10, 2016 by Carla Johnson In the midst of buyer complexity marketers are getting the message that it’s time to change their role in the business. A report from.. read more

CEOs Put CMOs in the Hot Seat to Deliver Disruptive Growth

Posted on November 3rd, 2016 · Posted in C-Suite, Change Management, Customer Experience

November 3, 2016 by Carla Johnson In a new report from Accenture Strategy, The C-Level Disruptive Growth Opportunity. Chief Marketing Officers: What your CEO Might Not Be Telling You, authors Kevin.. read more

The ROI of Improving Employee Engagement

Posted on October 18th, 2016 · Posted in Customer Experience, Internal Communications

October 18, 2016 by Michelle Smith Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels. They’ve waited for something to rescue them from the.. read more

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

Posted on September 27th, 2016 · Posted in Branding, Customer Experience

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is.. read more