Posts Tagged 'Customer Journey'

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

How Understanding the Goals and Intent of Buyers Can Transform Marketing

Posted on September 22nd, 2016 · Posted in Marketing

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

What is Digital Transformation, and Why Should Marketers Care?

Posted on August 18th, 2016 · Posted in Uncategorized

August 18, 2016 by Suzanne Martin As a modernizing marketer, you understand the importance of using the right technology. You know a well-integrated set of systems is essential for your.. read more

Where Do You Fall on the Customer Experience Maturity Scale?

Posted on August 16th, 2016 · Posted in Customer Experience

August 16, 2016 by Carla Johnson Customer experience isn’t a new idea, but the growing attention to it is. Customers are more widely connected than they’ve ever been, easily hopping.. read more

Sleepless in the C-Suite: What keeps CMOs up at night?

Posted on August 2nd, 2016 · Posted in C-Suite

August 2, 2016 by Carla Johnson “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly.. read more

Three Reasons Marketing Technology is a Must

Posted on June 23rd, 2016 · Posted in Uncategorized

June 23, 2016 by Tim Cook Sometimes it seems like marketing technology’s promises are just too good to be true. I can’t tell you how many marketers I’ve met who start.. read more

7 Elements of Customer Understanding the C-Suite Must Master

Posted on June 16th, 2016 · Posted in Customer Experience

June 16, 2016 by Tony Zambito Changes in customer and buying behaviors continue to rock the very foundations of many industries.  According to recent surveys by PWC, Forrester, IBM, and.. read more