Posts Tagged 'Customer Journey'

Winning Brands Must Dare to be Different

Posted on October 19th, 2017 · Posted in Branding

October 29, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? Brand strategy is all about how you differentiate.. read more

B2B Customer Experience Integration…Where’s the Easy Button?

Posted on October 10th, 2017 · Posted in Change Management, Customer Experience, Marketing

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick.. read more

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more

The One Customer Experience Factor B2B Buyers Want Most

Posted on September 26th, 2017 · Posted in Customer Experience

September 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus What bugs B2B buyers most? Feeling.. read more

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

How Understanding the Goals and Intent of Buyers Can Transform Marketing

Posted on September 22nd, 2016 · Posted in Marketing

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

What is Digital Transformation, and Why Should Marketers Care?

Posted on August 18th, 2016 · Posted in Uncategorized

August 18, 2016 by Suzanne Martin As a modernizing marketer, you understand the importance of using the right technology. You know a well-integrated set of systems is essential for your.. read more

Where Do You Fall on the Customer Experience Maturity Scale?

Posted on August 16th, 2016 · Posted in Customer Experience

August 16, 2016 by Carla Johnson Customer experience isn’t a new idea, but the growing attention to it is. Customers are more widely connected than they’ve ever been, easily hopping.. read more

Sleepless in the C-Suite: What keeps CMOs up at night?

Posted on August 2nd, 2016 · Posted in C-Suite

August 2, 2016 by Carla Johnson “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly.. read more