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How Giving Useful Ideas and Secrets Builds Trust

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like,  “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide …

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Hearts or Minds, Which Do You Want?

March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility. He took a battery of psychological tests, but they showed nothing. Elliot was coherent and smart with a near-flawless memory. He was referred to Antonio Damasio, head of neurology at …

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4 Ways You Can Humanize Marketing and Build Relationships

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all …

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Empathy, Orwell and Experiences

March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless British writer Eric Blair and his adventures on the streets of…you guessed it…Paris and London. It was Orwell’s first novel and in good part, autobiographical. Although he came from a …

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5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

January 17, 2017 by Carla Johnson Martin Luther King, Jr. was one of the most influential storytellers of the 20th century. A pastor, activist and humanitarian, King’s “I Have a Dream” speech, Nobel Peace Prize lecture and “Letter from a Birmingham City Jail” are among the most revered orations and writings in the English language. King wasn’t able to make …

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Why Empathy Matters in Storytelling and How to Use It

December 6, 2016 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless British writer Eric Blair and his adventures on the streets of…you guessed it…Paris and London. It was Orwell’s first novel and in good part, autobiographical. Although he came from a …