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Does Innovation Make a Company Innovative?

January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline. They bring customers in for focus groups and collaborate on product development. He’s able to deliver products that solve problems in the marketplace. But …

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The ROI of Improving Employee Engagement

October 18, 2016 by Michelle Smith Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels. They’ve waited for something to rescue them from the seemingly endless challenges they’re facing on a daily basis, and wondered where the next big breakthrough is that will finally snap the economy out of the doldrums and set their …

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Creating Highly Effective Internal Marketing Programs

July 14, 2016 by Michelle Smith Whether called internal marketing (IM), employee engagement or internal communications, the concept is the same – to align, motivate and empower employees to consistently deliver positive customer experiences that are aligned with the firm’s brand and organizational goals. The definition advances the notion that the discipline is more than communication tactics or a way …