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15 Ways to Build a Thriving Corporate Culture

March 1, 2018 by Carla Johnson Whether you’re a newbie startup up or an established Fortune 100 company, culture affects every aspect of your customer experience. It’s the defining element that tells people whether you believe your own sales job. In 1992 Harvard Business School professors John Kotter and James Heskett wrote the book Corporate Culture and Performance. In it, …

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Developing an Emotional Connection with Customers: Insights from HP’s Antonio Lucio

February 23, 2016 Telling a story, creating an experience or building a relationship of any kind, with anyone, starts with an emotional connection. This idea sits at the back of the classroom for most marketers. In an article from Forbes, HP CMO Antonio Lucio talked about his formula for building a sustainable brand: E = I2+DEA or… Emotion=Insight+Innovation+Digital Engagement+Experiences+Accountability In our book, …