Posts Tagged 'Forbes'

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more

Developing an Emotional Connection with Customers: Insights from HP’s Antonio Lucio

Posted on February 22nd, 2016 · Posted in Uncategorized

February 23, 2016 Telling a story, creating an experience or building a relationship of any kind, with anyone, starts with an emotional connection. This idea sits at the back of.. read more