Posts Tagged 'GE'

6 Tips to Infuse Storytelling into Digital Marketing

Posted on August 15th, 2017 · Posted in Marketing, Storytelling

August 15, 2017 by Carla Johnson John Montagu loved to play cards. As a British politician, an aristocrat and the 4th Earl of Sandwich he ran into a problem. He loved.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

From Great to Good: What’s Causing CMO Tenure Decline?

Posted on March 15th, 2016 · Posted in Leadership, Marketing

March 15, 2016 Last week, Spencer Stuart released the results from its most recent study on CMO tenure. In looking at the profiles of chief marketers from 100 of the.. read more

102 of the Most Inspiring Storytelling Quotes of All Time

Posted on February 1st, 2016 · Posted in Marketing

February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of.. read more

How Marriott and GE Built Audiences Through Experiences

Posted on September 7th, 2015 · Posted in Branding, Marketing

September 8, 2015 In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have.. read more