View Post

10 B2B Women CMOs to Keynote Your Next Event

January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any keynote anywhere.” And she came up with this list in less time than it took …

View Post

Customer Education: The Secret to Successful Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education is the trump card – it’s critically important to winning the game. Remember, companies that play their cards the best will always win. It wasn’t always this way. In …

View Post

From Great to Good: What’s Causing CMO Tenure Decline?

March 15, 2016 Last week, Spencer Stuart released the results from its most recent study on CMO tenure. In looking at the profiles of chief marketers from 100 of the top U.S. advertised brands they found that, for the first time in a decade, CMO tenure is on the decline. The average tenure for chief marketing officers dropped almost 10 …

View Post

102 of the Most Inspiring Storytelling Quotes of All Time

February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of entertainment, education, cultural preservation and instilling moral values. The ancient art of storytelling has made its way to the boardroom, but some people – including marketers – still wonder if …

View Post

How Marriott and GE Built Audiences Through Experiences

September 8, 2015 In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly battle to prove how we’re “better” than the competition and we’re terrible at it. We’ve created so …