Posts Tagged 'IDEO'

Human-Centered Design: What It Is And Why It Matters in Marketing

Posted on April 6th, 2017 · Posted in Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi.. read more

Design Thinking: What It Is and Why It Matters to Marketers

Posted on March 2nd, 2017 · Posted in Creativity, Design Thinking, Innovation

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically.. read more