Posts Tagged 'Internal Communications'

Nurturing Corporate Culture: It’s Critical to Get Employees On Board

Posted on July 14th, 2017 · Posted in Uncategorized

July 13, 2017 by Michelle Smith Randstad’s Work Watch survey reveals company culture is a critical driver of business success. In fact, two-thirds of employees believe company culture is vitally important to the success of.. read more

CEOs Rank Culture as #1 Priority for Success

Posted on April 25th, 2017 · Posted in Corporate Culture, Internal Communications, Marketing

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz,.. read more

How Marketers Can Increase Customer Spend by 22.7%

Posted on December 22nd, 2016 · Posted in Corporate Culture

December 22, 2016 by Michelle Smith Marketers are universally dedicated to looking for ways to deliver compelling value to empowered customers, foster lasting connections with those customers, and measuring the.. read more

The ROI of Improving Employee Engagement

Posted on October 18th, 2016 · Posted in Customer Experience, Internal Communications

October 18, 2016 by Michelle Smith Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels. They’ve waited for something to rescue them from the.. read more

Humana Taps Socially Savvy Employees as Brand Advocates

Posted on September 13th, 2016 · Posted in Marketing, Storytelling

September 13, 2016 by Carla Johnson Humana’s focus on health and wellness isn’t just something for its subscribers. It’s proving a tremendously beneficial approach for inspiring and empowering employees to.. read more

What’s Brand Storytelling and Why Do You Need It?

Posted on August 11th, 2016 · Posted in Uncategorized

August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the.. read more

Brand Your Company: How to Tell Your Organization’s Story

Posted on June 30th, 2016 · Posted in Branding, Internal Communications

June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it.. read more

Why Marketers Should Worry about Corporate Culture

Posted on June 9th, 2016 · Posted in Corporate Culture, Customer Experience

June 9, 2016 by Michelle Smith The challenges facing today’s Marketing executives are daunting. Not only are we charged with doing even more with even less, but doing it faster.. read more

Creating a Unified Brand Experience

Posted on April 4th, 2016 · Posted in Branding

April 5, 2016 Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more