Posts Tagged 'Joe Pulizzi'

34 of the Best Non-Marketing Books for Marketers

Posted on May 30th, 2017 · Posted in Creativity, Marketing, Storytelling

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when.. read more

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Posted on April 13th, 2017 · Posted in Marketing

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle.. read more

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Posted on September 29th, 2016 · Posted in Marketing

September 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing. The Content Marketing Institute and MarketingProfs released their 2017 B2B Content.. read more

Customer Education: The Secret to Successful Marketing

Posted on September 1st, 2016 · Posted in Marketing

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer.. read more

Research: 4 Keys to Effective Enterprise Content Marketing

Posted on April 26th, 2016 · Posted in Uncategorized

April 26, 2016 The Content Marketing Institute keeps rolling out research that give marketers better perspective about the growing profession we’re in. This week, CMI released B2B Enterprise Content Marketing.. read more