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RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right customers. That number is down 13% from 2016. These are the findings from the Marketers’ Confidence Index, a survey released by the American Marketing Association (AMA) in partnership with Kantar …