Posts Tagged 'marketing communications'

Blueprint for a Successful Content Marketing Strategy

Posted on October 31st, 2017 · Posted in Business, Content Marketing

October 31, 2017 by Robert Wendt Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials.. read more

The Biggest Barriers to Brand Consistency and How to Fix Them

Posted on October 2nd, 2017 · Posted in Branding, Customer Experience, Marketing

October 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads.. read more

What’s Brand Storytelling and Why Do You Need It?

Posted on August 11th, 2016 · Posted in Uncategorized

August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the.. read more

Brand Your Company: How to Tell Your Organization’s Story

Posted on June 30th, 2016 · Posted in Branding, Internal Communications

June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it.. read more

Why Subscribers are Key to Growing Your Brand’s Audience

Posted on May 31st, 2016 · Posted in Uncategorized

May 31, 2016 I’ve had the amazing pleasure of working with many brands to transform their marketing departments and build their content marketing programs. It doesn’t matter how big or.. read more

The Theory of Relativity and Brand Storytelling

Posted on January 26th, 2016 · Posted in Marketing

January 26, 2016 In 1905, a rather unknown German physicist named Albert Einstein published three papers about the theory of relativity. Eleven years later, Einstein came up with the general.. read more

6 Elements of Remarkable B2B Storytelling

Posted on May 12th, 2015 · Posted in Uncategorized

May 12, 2015 Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership, Purpose

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more

Back to the Basics: Marketing with a Strategy

Posted on October 15th, 2014 · Posted in Leadership, Marketing

October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights.. read more

“Free” Content Marketing?

Posted on July 29th, 2013 · Posted in Uncategorized

I sign up for emails from lots of places. Some of them I stick with for years. Some last a matter of days. I was dumb struck by one I.. read more