Posts Tagged 'marketing'

Are Companies Ignoring Their Best Source for Buyer Insights?

Posted on August 17th, 2017 · Posted in Marketing, Sales

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C.  The rise of data analytics.. read more

How Purpose Drives Profit & Performance in Uncertain Times

Posted on August 3rd, 2017 · Posted in Customer Experience, Innovation, Purpose

August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the.. read more

How the Internet of Things Will Disrupt Digital Marketing

Posted on July 6th, 2017 · Posted in Customer Experience, Marketing

July 6, 2017 by Beth Kotz The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the.. read more

5 Lessons From the Demise of Coke’s CMO

Posted on May 23rd, 2017 · Posted in Business, C-Suite, Change Management, Corporate Culture, Marketing

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most.. read more

Do You Remember Your First Kiss?

Posted on May 19th, 2017 · Posted in Branding, Customer Experience, Storytelling

May 18, 2017 by Carla Johnson First kiss. I remember mine. It was 7th grade. A brief chapped-lip peck that was awkward for both of us – like so many.. read more

Stop Burning Budget on Inefficient Strategies

Posted on April 18th, 2017 · Posted in Marketing

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and.. read more

How Creative Are You? Take the Test.

Posted on March 28th, 2017 · Posted in Creativity, Marketing

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he.. read more

4 Ways You Can Humanize Marketing and Build Relationships

Posted on March 21st, 2017 · Posted in Creativity, Marketing

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how.. read more

RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

Posted on March 7th, 2017 · Posted in Leadership, Marketing

March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right.. read more

Design Thinking: What It Is and Why It Matters to Marketers

Posted on March 2nd, 2017 · Posted in Creativity, Design Thinking, Innovation

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically.. read more