Posts Tagged 'marketing'

4 Ways You Can Humanize Marketing and Build Relationships

Posted on March 21st, 2017 · Posted in Creativity, Marketing

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how.. read more

RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

Posted on March 7th, 2017 · Posted in Leadership, Marketing

March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right.. read more

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

Posted on September 27th, 2016 · Posted in Branding, Customer Experience

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is.. read more

How Understanding the Goals and Intent of Buyers Can Transform Marketing

Posted on September 22nd, 2016 · Posted in Marketing

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference.. read more

How Marketing & HR Can Build a Much Better Brand Together

Posted on August 25th, 2016 · Posted in Branding, Marketing

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more

7 Reasons Why Your Marketing is Failing and How to Fix Them

Posted on April 12th, 2016 · Posted in Leadership, Marketing

April 12, 2016 There’s a lot of change happening in marketing, and it’s not going to slow down. Ever. I talk to many marketing leaders who realize that just keeping.. read more

From Great to Good: What’s Causing CMO Tenure Decline?

Posted on March 15th, 2016 · Posted in Leadership, Marketing

March 15, 2016 Last week, Spencer Stuart released the results from its most recent study on CMO tenure. In looking at the profiles of chief marketers from 100 of the.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more

Are You An Agile Content Creator? 6 Traits of Change Agents

Posted on November 25th, 2014 · Posted in Marketing

November 25, 2014 In a previous post, I talked about why marketers need to embrace change to survive in today’s environment. Beyond just surviving, what do content professionals need to.. read more

Back to the Basics: Marketing with a Strategy

Posted on October 15th, 2014 · Posted in Leadership, Marketing

October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights.. read more