Posts Tagged 'Michelle Smith'

Nurturing Corporate Culture: It’s Critical to Get Employees On Board

Posted on July 14th, 2017 · Posted in Uncategorized

July 13, 2017 by Michelle Smith Randstad’s Work Watch survey reveals company culture is a critical driver of business success. In fact, two-thirds of employees believe company culture is vitally important to the success of.. read more

How Marketing & HR Can Build a Much Stronger Brand Together

Posted on June 15th, 2017 · Posted in Branding, Customer Experience, Employee Engagement

June 15, 2017 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more

Unleashing Creativity & Avoiding Group Think

Posted on June 6th, 2017 · Posted in Creativity, Innovation

June 6, 2017 by Michelle Smith It’s hard to find a leader today who isn’t aggressively calling for growth and innovation within their organization and hasn’t clamored for more creative,.. read more

CEOs Rank Culture as #1 Priority for Success

Posted on April 25th, 2017 · Posted in Corporate Culture, Internal Communications, Marketing

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz,.. read more

How Marketers Can Increase Customer Spend by 22.7%

Posted on December 22nd, 2016 · Posted in Corporate Culture

December 22, 2016 by Michelle Smith Marketers are universally dedicated to looking for ways to deliver compelling value to empowered customers, foster lasting connections with those customers, and measuring the.. read more

The ROI of Improving Employee Engagement

Posted on October 18th, 2016 · Posted in Customer Experience, Internal Communications

October 18, 2016 by Michelle Smith Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels. They’ve waited for something to rescue them from the.. read more

How Marketing & HR Can Build a Much Better Brand Together

Posted on August 25th, 2016 · Posted in Branding, Marketing

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise,.. read more

Creating Highly Effective Internal Marketing Programs

Posted on July 14th, 2016 · Posted in Customer Experience

July 14, 2016 by Michelle Smith Whether called internal marketing (IM), employee engagement or internal communications, the concept is the same – to align, motivate and empower employees to consistently.. read more

Why Marketers Should Worry about Corporate Culture

Posted on June 9th, 2016 · Posted in Corporate Culture, Customer Experience

June 9, 2016 by Michelle Smith The challenges facing today’s Marketing executives are daunting. Not only are we charged with doing even more with even less, but doing it faster.. read more

Creating a Unified Brand Experience

Posted on April 4th, 2016 · Posted in Branding

April 5, 2016 Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while.. read more