Posts Tagged 'personas'

Are Companies Ignoring Their Best Source for Buyer Insights?

Posted on August 17th, 2017 · Posted in Marketing, Sales

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C.  The rise of data analytics.. read more

3 Common Challenges That Corporate Marketers Face Today

Posted on September 15th, 2016 · Posted in Marketing

September 15, 2016 by Tim Cook As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means.. read more

Growing Up – Moving Away from Kid’s Menu Content

Posted on July 7th, 2016 · Posted in Uncategorized

July 7, 2016 by Jeff Julian Content marketers love writing content.  It’s almost like we made Content Marketing up just to fool our managers into letting us write and get.. read more

5 Steps to Create a Business-Driven Content Marketing Strategy

Posted on May 24th, 2016 · Posted in Uncategorized

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. Without exception,.. read more

Is Your Content Marketing Scaleable?

Posted on May 14th, 2013 · Posted in Uncategorized

One of the biggest struggles between sales and marketing stems from understanding what sales needs to turn a prospect into a customer and what marketing has the bandwidth to produce… read more