Posts Tagged 'Purpose'

How Purpose Drives Profit & Performance in Uncertain Times

Posted on August 3rd, 2017 · Posted in Customer Experience, Innovation, Purpose

August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the.. read more

5 Lessons From the Demise of Coke’s CMO

Posted on May 23rd, 2017 · Posted in Business, C-Suite, Change Management, Corporate Culture, Marketing

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most.. read more

What Marketers Need to Become C-Level Leaders

Posted on October 13th, 2016 · Posted in C-Suite, Leadership

October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t.. read more

12 Months of Learning From 12 Top B2B Marketers

Posted on January 6th, 2015 · Posted in Leadership

January 6, 2015 One of the things I love about looking at the clean slate of a new year is 365 days of possibilities. Part of what gets me excited.. read more

Creating Purpose-Driven Marketing Departments

Posted on December 9th, 2014 · Posted in Leadership, Purpose

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A.. read more

The Financial ROI of Brand Storytelling

Posted on August 19th, 2013 · Posted in Uncategorized

August 6, 2013 At the Society for Marketing Professional Services annual conference a few weeks ago in Orlando, people who attended my session asked me how to get executive buy-in on.. read more