Posts Tagged 'social media'

Social Media Isn’t Very Sociable After All

Posted on November 14th, 2017 · Posted in Leadership, Marketing

November 14, 2017 by Michelle Smith I offer a cautionary tale here for every generation about our over-reliance on technology when being ‘social….’ While a technology fan and an active.. read more

How the Internet of Things Will Disrupt Digital Marketing

Posted on July 6th, 2017 · Posted in Customer Experience, Marketing

July 6, 2017 by Beth Kotz The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the.. read more

Five Tips to Help You Write Outstanding Content For Your Blog

Posted on February 28th, 2017 · Posted in Marketing

February 28, 2017 by Jessica Kane Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and.. read more

A Strong Storytelling Strategy Will Expand B2B Reach

Posted on October 6th, 2016 · Posted in Branding

October 6, 2016 by Carla Johnson B2B marketers have tapped social media as a pillar approach to reaching audiences. In fact, 83% of respondents in the 2017 Benchmarks, Budgets and.. read more

Humana Taps Socially Savvy Employees as Brand Advocates

Posted on September 13th, 2016 · Posted in Marketing, Storytelling

September 13, 2016 by Carla Johnson Humana’s focus on health and wellness isn’t just something for its subscribers. It’s proving a tremendously beneficial approach for inspiring and empowering employees to.. read more

The Aura of Authenticity

Posted on April 16th, 2013 · Posted in Branding, Leadership

Photo :: Jay Baer, Convince & Convert (left) moderates the morning keynote panel “Are We Getting Better or Just Busier,” with Mario Sundar (LinkedIn), Chris Brogan (Human Business Works) and Mark Schaefer (Schaefer Marketing Solutions)… read more