Posts Tagged 'storytelling'

Leaders – Make Your Communications Useful

October 12, 2017 by Michelle Smith The way in which leaders communicate with employees is one of the most effective factors in creating and increasing employee engagement, as well as in retaining top talent… read more

Storytelling Will Never Work Without This One Thing

Posted on September 14th, 2017 · Posted in Marketing, Storytelling

September 14, 2017 by Carla Johnson Twenty years hasn’t faded Jayson Zoller’s memory much. At least when it came to one of his biggest learnings. When Jayson was in college,.. read more

What the GRAMMYS Can Teach B2B Marketers About Customer Experience

Posted on September 1st, 2017 · Posted in Corporate Culture, Customer Experience, Employee Engagement, Innovation, Storytelling

August 31, 2017 by Carla Johnson Beyoncé. U2. Bruce Springsteen. Tony Bennett. Yo-Yo Ma. Chick Corea. These are just a few of the thousands of music creators recognized by the.. read more

6 Tips to Infuse Storytelling into Digital Marketing

Posted on August 15th, 2017 · Posted in Marketing, Storytelling

August 15, 2017 by Carla Johnson John Montagu loved to play cards. As a British politician, an aristocrat and the 4th Earl of Sandwich he ran into a problem. He loved.. read more

7 Steps to Contextually Relevant Customer Experiences

Posted on July 4th, 2017 · Posted in Change Management, Customer Experience, Storytelling

July 4, 2017 by Carla Johnson There’s an unequivocal connection between brand stories and customer experiences. Companies that don’t have a solid narrative in place are the ones guilty of.. read more

Building a B2B Brand Starts with Stories, Not Standards

Posted on April 20th, 2017 · Posted in Branding, Marketing, Storytelling

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.. read more

30 Seconds to Killer Storytelling Anytime, Anywhere

Posted on March 2nd, 2017 · Posted in Change Management, Marketing, Storytelling

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me… read more

How Empathy Will Grow Your Sales & Marketing Pipeline

Posted on February 14th, 2017 · Posted in Customer Experience, Marketing, Sales

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean… read more

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

Posted on January 17th, 2017 · Posted in Storytelling

January 17, 2017 by Carla Johnson Martin Luther King, Jr. was one of the most influential storytellers of the 20th century. A pastor, activist and humanitarian, King’s “I Have a.. read more

Why You’re Missing the Biggest Lead Conversion Need and How to Fix It

Posted on January 5th, 2017 · Posted in Sales

January 5, 2017 by Carla Johnson People aren’t good with change. We like to think that we are. We say we’ll do it. But even when we’re pounded by evidence.. read more