Posts Tagged 'storytelling'

6 Tips to Infuse Storytelling into Digital Marketing

Posted on August 15th, 2017 · Posted in Marketing, Storytelling

August 15, 2017 by Carla Johnson John Montagu loved to play cards. As a British politician, an aristocrat and the 4th Earl of Sandwich he ran into a problem. He loved.. read more

7 Steps to Contextually Relevant Customer Experiences

Posted on July 4th, 2017 · Posted in Change Management, Customer Experience, Storytelling

July 4, 2017 by Carla Johnson There’s an unequivocal connection between brand stories and customer experiences. Companies that don’t have a solid narrative in place are the ones guilty of.. read more

Building a B2B Brand Starts with Stories, Not Standards

Posted on April 20th, 2017 · Posted in Branding, Marketing, Storytelling

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.. read more

30 Seconds to Killer Storytelling Anytime, Anywhere

Posted on March 2nd, 2017 · Posted in Change Management, Marketing, Storytelling

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me… read more

How Empathy Will Grow Your Sales & Marketing Pipeline

Posted on February 14th, 2017 · Posted in Customer Experience, Marketing, Sales

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean… read more

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

Posted on January 17th, 2017 · Posted in Storytelling

January 17, 2017 by Carla Johnson Martin Luther King, Jr. was one of the most influential storytellers of the 20th century. A pastor, activist and humanitarian, King’s “I Have a.. read more

Why You’re Missing the Biggest Lead Conversion Need and How to Fix It

Posted on January 5th, 2017 · Posted in Sales

January 5, 2017 by Carla Johnson People aren’t good with change. We like to think that we are. We say we’ll do it. But even when we’re pounded by evidence.. read more

Why Empathy Matters in Storytelling and How to Use It

Posted on December 6th, 2016 · Posted in Creativity, Storytelling

December 6, 2016 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless.. read more

Objectives vs Assumptions: Understanding Audience Motives in Storytelling

Posted on November 29th, 2016 · Posted in Storytelling

November 29, 2016 by Carla Johnson In his book Lead with a Story, author Paul Smith shares a great anecdote about why we have to take time to dig into understanding.. read more

Want to Raise Prices? Focus on Storytelling

Posted on November 17th, 2016 · Posted in Storytelling

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Companies – especially B2B – see it as soft. Execs don’t see it as something to do if.. read more